Looking for: Lead Generation VA
Role Overview:
A founder of a specialized one-person consultancy focused on
science communication, serving clients in the pharmaceutical, biotech, and
healthcare communications space. The business is entering a growth and
systems-building phase, and this role is designed to support that transition.
The Virtual Assistant (VA) will primarily support lead
generation and outbound outreach, helping build and manage a high-quality
sales pipeline through research-driven, personalized communication. This is a
generalist VA role with an emphasis on organization, research, writing, and
consistency rather than high-volume cold emailing.
This role is ideal for someone who enjoys thoughtful
research, written communication, and helping a small business grow in a
strategic, ethical way.
Scope of Work:
Primary responsibilities include:
Lead
Generation & Research
Research
prospective clients (e.g., pharma companies, biotech startups, healthcare
PR agencies)
Identify
relevant decision-makers within target organizations
Find
and verify professional email addresses and contact details
Maintain
accurate lead records in a spreadsheet or CRM
Outreach
Support
Assist
in drafting personalized outreach emails based on provided templates and
guidance
Customize
messaging using background research on each prospect
Track
outreach status (sent, follow-up needed, response received, etc.)
Maintain
a follow-up schedule and ensure no leads are missed
Pipeline
& Organization
Build
and manage a simple lead database (Google Sheets or Excel initially)
Keep
outreach efforts organized and transparent
Provide
regular updates on outreach activity and pipeline status
Others
/ Secondary Tasks
Light
social media support (research or scheduling), if needed
Suggest
process improvements or tools based on prior experience
Contribute
ideas for improving outreach systems or workflows
Qualifications:
Excellent
written and spoken English (professional-level writing is essential)
Strong
research skills and attention to detail
Ability
to write clear, professional, and personalized emails
High
level of organization and reliability
Self-motivated
and comfortable working independently
Strong
communication skills and responsiveness (asynchronous is fine)
Experience
with lead generation, outreach, or marketing support
Familiarity
with CRM systems or spreadsheet-based lead tracking
Background
working with professional services, agencies, or B2B clients
Comfort
making suggestions or sharing ideas to improve systems
Tools Required:
Google
Workspace (Google Sheets, Docs, Gmail)
Excel
(basic to intermediate)
CRM
tools (experience with platforms like Moxie is a plus but not required)
Email
tools and templates (experience welcome; training provided as needed)
General
web research tools (LinkedIn, company websites, industry news)
Current processes are largely manual, and openness to
learning or recommending tools is encouraged.
Shifts & Hours:
Hours: Starting with a minimum of 10 hours per week; flexible and
asynchronous shift
Work
may expand in the future as the business grows
Most
tasks are not time-sensitive at this stage