Join the Rocket Lawyer Team as a Manager Social Media and Public Relations
We are seeking a highly skilled and experienced Manager Social Media and Public Relations to join our team on a part-time basis (20 hours per week). As a key member of our Growth organization, you will play a pivotal role in driving our mission forward by setting the social strategy and executing the communications strategy to deliver impactful programs and initiatives that enhance our brand visibility and market presence across our critical audiences.
About Rocket Lawyer
Rocket Lawyer is the largest and most widely used online legal service platform in the world, with offices in North America, South America, and Europe. Founded in 2008, we have helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We believe everyone deserves access to affordable and simple legal services, and we are committed to making a positive impact on people's lives.
We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge, and we need a talented and experienced Manager Social Media and Public Relations to join our team.
Key Responsibilities
- Own Rocket Lawyer's social strategy and editorial calendars across all social media platforms to reach and engage our priority audiences.
- Own Rocket Lawyer's communications strategy to drive brand awareness and credibility among our priority audiences through high-quality PR coverage in top-tier and industry-specific media outlets.
- Manage day-to-day execution of social media calendar, communications initiatives, and audience engagement, from ideation to publication and community management.
- Craft copy for social media channels and PR-related activities, including public announcements, presentations, blog posts, white papers, and social media content, that captures the voice of Rocket Lawyer.
- Develop social plans and support communications initiatives for major product launches, events, and initiatives.
- Collaborate with cross-functional teams to identify content and PR opportunities and execute on social campaigns.
- Work with external influencers to harness their expertise, creating and promoting content and events.
- Effectively manage relationships and investment with Rocket Lawyer's PR agency to deliver high-impact results that amplify our key messages.
- Stay attuned to the digital pulse and monitor the social landscape to identify emerging trends, competitor activities, and upcoming innovations.
- Actively monitor news trends and make recommendations on associated media strategy.
- Report on social media performance to internal teams and partners, consistently providing recommendations, updates, and improvements based on findings.
Requirements
Essential Qualifications
- 3+ years of experience owning social media marketing and communications strategy for a challenger brand.
- Deep working knowledge of social best practices across popular social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
- Outstanding writing skills and ability to craft compelling posts and announcements for complex stories that resonate with diverse audiences.
- Hands-on knowledge of digital media tools – digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; Video creation/editing skills are a bonus.
- Experience working with a PR agency to ensure on-time delivery of our communications strategy.
- Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns.
- Creative thinker with an innate visual aesthetic.
- Strong stakeholder management and project management skills with the ability to manage multiple projects simultaneously.
- Experience balancing as our team's needs and priorities evolve. Creative, strategic thinker with a passion for technology and innovation.
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
Preferred Qualifications
- High-tech, start-up, rapid growth, and/or publicly traded company experience.
- Experience in the Tech or other fast-paced industry.
Career Growth Opportunities and Learning Benefits
At Rocket Lawyer, we are committed to the growth and development of our employees. As a Manager Social Media and Public Relations, you will have the opportunity to:
- Develop and execute social media and communications strategies that drive business results.
- Collaborate with cross-functional teams to identify content and PR opportunities.
- Work with external influencers to harness their expertise.
- Stay up-to-date with the latest trends and innovations in social media and communications.
- Participate in training and development programs to enhance your skills and knowledge.
Work Environment and Company Culture
At Rocket Lawyer, we pride ourselves on a culture that values innovation, teamwork, and community. As a remote part-time employee, you will have the flexibility to work from anywhere and at any time. We offer a comprehensive benefits package, including:
- Competitive salary ($40-$60 USD per hour).
- Comprehensive health plans (including Medical, Dental, and Vision insurance for full-time employees).
- Accrued PTO.
- Life insurance.
- Disability benefits.
- Supplemental Optional Life Insurance Benefits.
- FSA Options Optional.
- HSA with Company Match.
- 401k program with Company Match.
- Fertility Assistance and Planning options.
- Wellhub & ClassPass fitness platforms.
- Comprehensive Pet Insurance options.
- Financial Wellbeing & Student Loan Program access.
- Access to additional Mental Health & Wellbeing resources.
- Pre-tax Commuter/Transit Benefits.
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates.
Why Join Rocket Lawyer?
At Rocket Lawyer, we are committed to making a positive impact on people's lives. As a Manager Social Media and Public Relations, you will have the opportunity to:
- Be part of a global leader in online legal services.
- Work with a talented and experienced team.
- Develop and execute social media and communications strategies that drive business results.
- Collaborate with cross-functional teams to identify content and PR opportunities.
- Work with external influencers to harness their expertise.
- Stay up-to-date with the latest trends and innovations in social media and communications.
How to Apply
If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together.
Apply Now
We look forward to hearing from you!
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