COGIR Real Estate manages retirement residences across the country and is seeking a dynamic Marketing Coordinator to enhance service and quality of life for residents. The role involves implementing marketing campaigns, coordinating projects, and ensuring effective communication with teams and suppliers.
Responsibilities
- Actively participates in residence marketing meetings to support occupancy and business goals
- Coordinate marketing projects with various stakeholders and ensure cohesion with the team
- Work with creative services team to brief and execute the production of various communication tools, ads, sales materials, and collateral
- Participate in planning and publishing content on social networks (especially Facebook)
- Help manage digital advertising campaigns (Meta, Google) and monitor basic performance (clicks, open rates, conversions, sales force contact points)
- Support, book, plan and coordinate traditional and digital media planning and execution for various portfolios across all channels: print, out-of-home, TV, radio, digital, newsletters, social networks
- Participate and support video creation as required
- Monitor and track plans including deadlines and budgets
- Process invoices and marketing expenses
- Produce performance reports as required. Monitor and tracks performance of marketing activities, document actions taken and suggest improvements
- Excellent verbal and communication skills, solution orientated and proactively contributes to the marketing team
- Performs all tasks efficiently and effectively at a fast pace, ensuring quality control with graphic standards, positioning of logos, accuracy of contact information for residences, web links, copywriting, spelling, and grammar
- Manage the production and delivery of marketing materials: brochures, rollups, posters, signs, etc
- Review, approve and track delivery of materials
- Ensure implementation in the field (distribution, posting, drop-off at partners, etc.)
- Ensure that formats and messages are consistent with brand identity and adapt messages and media to local realities and target audiences (prospect-persona profiles, rental issues, seasonality)
- Actively participates in the quality control of residence information on the web - Updating information, photos and more
- Feed brainstorming discussions with field observations and optimization proposals
- Participate actively in campaign post-mortems and feedback to improve future actions
- Collaborate on projects to enhance the in-residence experience (e.g.: CMS, testimonials, resident portraits, community showcases, etc.)
- Support the production of content or activations that promote the engagement of residents, families and staff
- Participate in the development and dissemination of messages and tools highlighting the residence's differentiators (values, ambiance, services, etc.)
- Research and read up on marketing trends. Give existing training courses to residences on various subjects via TEAMS
- Maintain a high degree of accuracy and quality control in materials
- Other duties as assigned
Skills
- Bachelor's degree in a relevant discipline or equivalent experience
- Minimum of 1–3 years' experience related to the position
- Strong interpersonal skills
- Strong organizational skills and ability to manage multiple projects simultaneously
- Understands the importance of each in the marketing mix to achieve objectives
- Media and production experience
- Innate affinity for social networks
Company Overview
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