Our client powers a demand-side platform for CTV campaigns that reaches highly targeted audiences across all major markets. Purpose built in 2017 by ad tech professionals with decades of experience and a desire to make TV accessible for all, our client gives advertisers and agencies the reach, performance, and transparency to achieve their campaigns objectives. Our client is based in the US and now has over 300 direct relationships with streaming app providers.
They are seeking a Marketing Manager to lead key marketing initiatives, drive awareness, and generate demand through strategic campaigns, event marketing, and compelling content. If you're a hands-on, high-energy marketer with experience in event planning, campaign execution, content creation, and field marketing, and you thrive in fast-paced environments, this might be the role for you! This role can be based anywhere in the US and will be fully remote.
Event Management
- Plan, coordinate, and execute industry events, regional events, trade shows, and conferences and maintain a calendar of programs
- Develop event strategies to drive lead generation and brand awareness
- Manage logistics, sponsorships, speaker engagements, and post-event follow-ups
- Track and analyze event ROI, optimizing for future events
Campaign Management
- Develop and execute multi-channel marketing campaigns (email, digital, social, and paid media) to generate demand and nurture leads
- Collaborate with sales and product teams to align campaigns with business goals
- Monitor campaign performance, manage marketing automation workflows and optimize lead nurturing sequences
- Serve as the marketing subject matter expert of HubSpot, responsible for maintaining and optimizing the platform to support marketing operations
Content Creation
- Develop and manage content marketing efforts, including blogs, case studies, whitepapers, and thought leadership pieces based on a broad set of audiences, industries, and products
- Funnel customer feedback into marketing messaging
- Create engaging email campaigns, landing pages, and digital ad copy
- Oversee the production of marketing videos, graphics, and other visual content
- Work with designers to maintain brand consistency and high-quality content output
- Optimize content for SEO and lead generation
Other
- Collaborate with the marketing team to refine messaging and storytelling
- Support broader marketing initiatives as needed
- Administer promotional merchandise and giveaways to support sales
Required Skills, Knowledge and Expertise
- You have 5+ years of B2B marketing experience, preferably in SaaS or ad tech
- You have proven experience in event planning, campaign execution, and content creation
- Strong writing skills with the ability to craft compelling marketing materials
- You have proficiency in content marketing, email marketing, and social media
- You have deep expertise with marketing tools, such as HubSpot, Salesforce, Google Analytics, and WordPress
- You have experience with design tools (e.g., Canva, Adobe Creative Suite)
- You have data-driven mindset with experience analyzing campaign and content performance
- You have excellent communication skills with the ability to manage up
- You thrive in fast-paced environments and find creative solutions to challenges with little to no guidance – you find answer where there are none
- You work well with cross-functional teams in a fully remote atmosphere
- You can manage multiple projects simultaneously while maintaining high quality
- You have a very high work ethic and can operate autonomously with the ability to work both independently and in a team
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