Marketing Strategist – Senior Living

Job Description: • The Marketing Strategist will report to the Sr. Director, Client Operations and act as the strategic account lead. • Work with client executives to define goals and develop strategies that will achieve them. • Responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. • Monitor performance and client health closely. • Build relationships and trust with senior-level clients. • Measured on client satisfaction, customer growth and profitability, and timely strategy delivery. Requirements: • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Minimum of 6 years of experience in digital strategy. • Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living industries is a plus. • Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem. • Proven ability to lead and direct a team of professionals working on client accounts. • Experience in setting and achieving annual and quarterly goals for clients. • Demonstrated ability to build and maintain a positive and productive team spirit. • Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments. • Strong interpersonal skills and the ability to inspire and motivate a team. • Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values. • Exceptional communication and presentation skills. • High level of organization, attention to detail, and the ability to manage multiple priorities. • Strong problem-solving capabilities and the ability to navigate complex challenges. • High level of integrity, work ethic, and professionalism. • Passion for client success and a commitment to delivering outstanding results. • Experience working remotely in similar roles is strongly preferred. • HubSpot essential certifications. Benefits: • Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Winter Closure from December 25th - January 1st 2026 • 4-week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spending plan • Company-funded short-term disability and life insurance • Long-term disability • Training budget • The flexibility of working remotely • MacBook Air issued to you at time of hire