Join the Magic: Bringing People Together with Disney Destinations Gatherings
At Workwarp, we're excited to present an extraordinary opportunity to join the Disney Destinations Gatherings team as a Marketing Strategy Associate. As a key member of this dynamic team, you'll be instrumental in crafting and executing marketing strategies that captivate audiences and drive business growth for Disney Meetings & Events and Disney's Fairy Tale Weddings & Honeymoons.
About Disney Destinations Gatherings
Disney Destinations Gatherings is all about creating unforgettable experiences that bring people together in a uniquely Disney way. Whether it's a meeting, convention, milestone celebration, wedding, or student group workshop, Disney Meetings & Events offers a comprehensive portfolio of meeting and event offerings, supported by a team of creative designers. With eight world-class convention hotels and over 775,000 square feet of ballroom, meeting, and event space, planners can leverage innovative solutions, creative resources, and world-class production services to host events that exceed expectations.
Job Overview
As a Marketing Strategy Associate, you'll play a vital role in supporting the marketing strategy and execution for Disney Meetings & Events business needs, as well as assisting Disney's Fairy Tale Weddings & Honeymoons marketing team when needed. Your expertise will help drive brand awareness, generate leads, and increase revenue for the meetings and gatherings events businesses, catering to both B2B and B2C needs.
Key Responsibilities
- Develop and execute strategic marketing plans for a portfolio of platforms and products, driving business growth and brand awareness.
- Provide copywriting and communication support for advertorials, blog content, and other writing assignments, catering to B2C and B2B client needs.
- Lead generation support via social channels and 1:1 engagement with consumers, fostering meaningful connections and driving conversions.
- Execute various marketing tactics to achieve sales goals, leveraging industry trends, target audience insights, and data analysis.
- Manage website content requests and maintenance tickets, ensuring seamless website management and updates.
- Provide guidance and approvals for client-produced marketing materials that include Disney-provided IP, maintaining brand consistency and integrity.
- Support requests to leverage existing photo and video assets for marketing or promotional purposes, maximizing asset utilization and minimizing production costs.
- Lead planning and onsite logistics for photo/video shoots, ensuring high-quality content creation and brand representation.
- Develop and implement social media content editorial and campaigns, driving engagement and brand awareness.
- Manage collateral (print, digital, etc.) to provide sales tools that are easily accessible and useful for the team, supporting the sales process and improving conversion rates.
- Assist with ongoing reporting and analysis of key performance metrics for marketing, informing data-driven decisions and optimizing marketing strategies.
- Collaborate with key inter-departmental partners and vendors to produce and execute tactics supporting the overall marketing strategy plan, fostering a culture of teamwork and innovation.
Essential Qualifications
To succeed in this role, you'll need:
- A minimum of 3-5 years of experience in marketing strategy, sales, and/or account management within the hospitality industry, preferably with a convention center, hotel, tourism agency, or related brand marketing department.
- Experience working with multiple marketing platforms, including website, social media, print, digital media, CRM, and collateral, with a deep understanding of their strengths and limitations.
- Proficiency in Microsoft Office Suite, Mac OS, and presentation development, with the ability to create engaging and informative presentations.
- The ability to multi-task and meet quick deadlines in a fast-paced environment, prioritizing tasks and managing time effectively.
- Strategic thinking and decision-making skills, with the ability to analyze data, assess business needs, and consider guest experience when making informed decisions.
- Experience building positive inter-departmental relationships to achieve results, fostering a culture of collaboration and teamwork.
- Strong written and verbal communication skills, with the ability to craft compelling content and engage diverse audiences.
Preferred Qualifications
While not essential, the following qualifications will give you a competitive edge:
- Extensive knowledge of the Walt Disney Company, its values, and its brand identity.
- Familiarization with the Meeting, Convention, and Events Industry, including trends, challenges, and best practices.
- Experience executing CRM tactics, with a deep understanding of customer relationship management principles and strategies.
- Video production knowledge, including pre-production, production, and post-production processes.
- Creative skills to produce engaging, relevant, and eye-catching content, with a keen eye for detail and a passion for innovation.
- Basic design skills, including proficiency in Adobe Acrobat, InDesign, and Photoshop, with the ability to create visually appealing graphics and materials.
Education and Requirements
A Bachelor's degree in Marketing, Communications, PR, Sales, or a related field, or equivalent industry experience, is required for this role.
What We Offer
As a valued member of our team, you'll enjoy a competitive salary and a comprehensive benefits package, including health and savings benefits, educational opportunities, and special extras that only Disney can provide. Our rewards package is designed to help you live your best life, both personally and professionally.
Work Environment and Company Culture
At Workwarp, we're committed to fostering a culture of innovation, teamwork, and creativity. As a remote team member, you'll have the flexibility to work from anywhere, while still being an integral part of our dynamic team. We're passionate about creating an inclusive and supportive work environment that encourages growth, learning, and collaboration.
Career Growth Opportunities and Learning Benefits
As a Marketing Strategy Associate, you'll have the opportunity to develop your skills and expertise in a dynamic and fast-paced environment. You'll work closely with experienced professionals, gaining valuable insights and knowledge that will help you grow your career. Our team is committed to ongoing learning and development, ensuring that you stay up-to-date with the latest industry trends and best practices.
Join Our Team
If you're a motivated and creative marketing professional looking for a new challenge, we want to hear from you! As a Marketing Strategy Associate, you'll play a vital role in driving business growth and brand awareness for Disney Destinations Gatherings. Apply now and let's discuss how you can become a vital part of our success story.
Take the next step and apply for this exciting opportunity to join our team and be a part of creating unforgettable experiences that bring people together in a uniquely Disney way.
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