OPO Public Awareness and Community Education Manager

Job title: OPO Public Awareness and Community Education Manager in Miami, FL at University of Miami
Company: University of Miami
Job description: Current Employees:If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this .The LAORA's department at the University of Miami has an exciting opportunity for a Manager of OPO Public Awareness and Community Education.SUMMARYThe Manager of OPO Public Awareness and Community Education position is responsible for managing and supporting the organ procurement organization’s community education and outreach efforts. This position will lead a team of education specialists and play a pivotal role in driving the organization’s marketing, public relations, and social media initiatives. This position is responsible for designing, planning, and executing campaigns to increase awareness, educate the public on organ donation, and enhance LAORA’s visibility in the community. The Manager will make data-driven decisions, collaborate with various teams, and support the Director of Strategic Operations to achieve organizational goals.Key Responsibilities:

• Leadership & Team Management:

• Supervise and provide mentorship to a community education team consisting of specialists at varying levels (1, 2, or 3).
• Offer guidance, professional development, and support to team members, fostering a collaborative, growth-oriented work environment.
• Conduct regular performance evaluations, set team goals, and ensure the alignment of team activities with LAORA’s mission and strategic objectives.
• Manages relevant staff documentation and day-to-day operational activities (schedules. timesheets, expense reports, seminar, PTO requests, and performance evaluations).
• Community Education & Outreach:

• Lead efforts to raise awareness of organ donation and recovery services within the community/donation service area (DSA) through targeted educational programs and events.
• Develop and implement outreach initiatives tailored to specific demographic groups and geographic areas.
• Build and maintain strong relationships with community stakeholders, including healthcare professionals, community organizations, and potential donors.
• Marketing & Social Media:

• Create and manage strategic marketing campaigns to promote LAORA’s mission and initiatives.
• Oversee the creation and distribution of engaging content across various digital platforms, including social media, website, and email newsletters.
• Utilize social media tools to track engagement and optimize campaigns to ensure maximum reach and impact.
• Ensure the brand message is consistent, clear, and effective across all channels.
• Public Relations:

• Develop and maintain positive relationships with the media, community partners, and other key stakeholders.
• Coordinate press releases, media kits, and other materials to generate awareness and interest in LAORA’s programs and services.
• Support and represent LAORA at public events, conferences, and speaking engagements.
• Data-Driven Decision Making:

• Analyze data from LAORA systems and external sources to inform decision-making and assess the success of community education and outreach efforts.
• Track key performance indicators (KPIs) and report on the effectiveness of marketing and outreach campaigns.
• Use analytics to optimize strategies and improve engagement with target audiences.
• Collaboration & Reporting:

• Work closely with the Director of Strategic Operations to ensure alignment with LAORA’s broader goals and strategic initiatives.
• Collaborate with other departments, including clinical and operations teams, to ensure community education efforts support organizational priorities.
• Provide regular updates and reports on team performance, outreach activities, and campaign results to leadership.

Required Qualifications:

• Bachelor’s Degree in relevant field.
• Minimum 5 years of relevant experience in social media, multimedia and visual communications preferred. Proven track record of successfully developing and executing marketing and outreach campaigns.
• Strong understanding of social media platforms, digital marketing strategies, and analytics tools.
• Ability to interpret data and make strategic decisions based on facts and verified sources.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
• High level of creativity, resourcefulness, and flexibility in executing projects and adapting to changing needs.
• Customer-service oriented with a focus on building relationships and delivering impactful educational experiences.
• Technical savvy, with proficiency in Microsoft Office Suite and social media management tools.

Desired Skills and Attributes:

• Experience in healthcare marketing or within an organ procurement organization is a plus.
• Strong leadership and mentorship skills, with the ability to motivate and inspire a team.
• Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Detail-oriented and able to maintain a high standard of work while adhering to deadlines.
• Ability to work independently and collaboratively, demonstrating initiative and problem-solving skills.
• Ability to maintain effective interpersonal relationships.
• Ability to communicate effectively in both oral and written form.

Working Conditions:

• Full-time position, with occasional evening or weekend work required for community events or outreach programs.
• Occasional travel required to meet with stakeholders or attend industry events.
• Office environment with remote work flexibility, depending on needs.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click for additional information.Job Status: Full timeEmployee Type: StaffPay Grade: H12
Expected salary:
Location: Miami, FL
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