Paid Media Campaign Manager

Job Description: • Deliver strategic, data-driven paid media solutions and insight-driven storytelling that bridge campaign performance with client goals • Connect tactical media execution with strategic planning and reporting to maximize visibility, engagement, and applicant conversion across NAS’s top client accounts • Serve as the strategic bridge between Account Directors and Paid Media Strategy Leads, ensuring alignment between campaign planning, execution, and client objectives • Collaborate with Account Directors to develop informed paid media strategies that reflect hiring demand, talent audience behavior, and client KPIs • Contribute to media planning sessions and briefs, offering insights on channel mix, audience targeting, and optimization strategies • Partner with Media Analysts and Paid Media Strategy Leads to develop and maintain campaign reporting dashboards across Google Ads, Meta Ads, programmatic, and other paid channels • Analyze campaign performance data to identify trends, optimization opportunities, and actionable insights that connect media performance to business impact • Support Account Directors in client-facing presentations, articulating campaign performance narratives and demonstrating the “why” behind strategy recommendations • Guide the creation of quarterly and monthly paid media reports that clearly communicate results, performance shifts, and next-step recommendations • Collaborate cross-functionally with Creative, Analytics, and Engineering teams to ensure accurate campaign setup, tagging, and reporting integrity • Partner with internal teams to test, document, and share best practices for campaign planning, data storytelling, and optimization • Stay current with paid media platform trends, algorithms, and recruitment marketing innovations to inform strategic recommendations Requirements: • Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred • Google Ads, Meta Ads, and programmatic platform certifications preferred • 5+ years of experience in paid media campaign management, strategy, or analysis across multiple platforms (search, social, display, programmatic) • Experience in recruitment marketing or employer branding preferred; B2C or B2B experience with strong analytical storytelling will also be considered • Advanced working knowledge of Google Ads, Meta Ads Manager, programmatic platforms, and data visualization tools (Looker Studio, GA4, Talentegy) • Strong analytical skills with the ability to connect campaign performance to business and hiring outcomes • Ability to build and interpret reports independently, providing strategic recommendations that drive continuous improvement • Skilled in translating data into actionable insights for client and internal presentations • Excellent verbal and written communication skills; able to synthesize complex data into meaningful narratives • Strong organizational and project management skills; able to manage multiple campaigns and priorities simultaneously • Deep understanding of digital metrics, attribution models, and candidate journey tracking • Proficient in cross-functional collaboration and process documentation to ensure campaign and reporting accuracy Benefits: • Health and Dental • Life, Accident and Disability Insurance • Prescription Plan • Flexible Spending Account • 401k Plan and Match • Paid Holidays and Vacation • Sick Days and Personal Day Apply Now Apply Now