Paid Social Media Buyer

Media Buyer – Paid Social This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth. Responsibilities • Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts • Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights • Analyze performance data to identify patterns, optimization opportunities, and scalable strategies • Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices • Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations • Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers • Pull key performance data to support strategic planning and forecasting across the agency • Support the sales process by executing detailed audits of prospective clients' paid social accounts Qualifications • Bachelor's degree in Marketing, Business, or a related field • 3+ years of experience managing paid social campaigns • Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats • Strong analytical skills with experience in interpreting data to drive strategic decisions • Experience with A/B testing, multivariate testing, and creative optimization • Proficiency in campaign management tools and reporting platforms • Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously • Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders • A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities Compensation • Competitive salary • Healthcare • 401k • Unlimited PTO • Salary $50-65k annually