TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Position Summary
As a Product Marketing Senior Manager at TrendAI™, in the Global Partner Office at TrendAI™, you will own the marketing strategy and programs that activate, enable, and grow our global channel partner community - spanning service providers, distributors, resellers, and value-added resellers. You will translate the value of our AI security platform into partner-ready narratives, demand programs, and enablement that help our partners sell with confidence and grow their TrendAI™ practices.
By speaking the language of the channel - mapping partner business models, margin and incentive drivers, and the cybersecurity challenges their customers face — this role is central to deepening TrendAI™’s reach, partner loyalty, and through-partner revenue. You will align our industry-leading AI security platform capabilities to the realities of how partners build pipeline, differentiate, and deliver outcomes for end customers. This includes developing partner-facing messaging, building to-partner and through-partner campaigns, creating scalable enablement content, and partnering closely with channel sales, alliances, and field marketing teams. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.
Key Responsibilities
Partner Positioning & Messaging
- Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities.
- Tailor messaging by partner type — service providers, distribution and reseller/VAR — to strengthen differentiation and relevance.
- Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.
To-Partner & Through-Partner Demand Programs
- Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions to be utilized in co-marketing and co-sell programs.
- Partner with channel sales and field marketing to operationalize through-partner motions, drive partner-sourced and partner-influenced pipeline, and measure business impact.
- Support the partner experience across the lifecycle — from onboarding and certification to ongoing engagement and advocacy.
Partner Content & Enablement
- Create high-quality partner-facing content including partner playbooks, co-brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets.
- Build targeted enablement — talk tracks, battlecards, objection handling, use-case briefs — that improve partner seller confidence and consistency when engaging customers.
- Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner-ready programs.
Partner Program Marketing
- Support messaging of the TrendAI™ partner program and enablement in collaboration with channel program teams.
- Collaborate with regions to build partner communications and community engagement - newsletters, partner events and webinars, advisory councils, and recognition programs - that strengthen loyalty and mindshare.
Market Intelligence & Insights
- Conduct ongoing research into channel dynamics, competitor partner programs, partner needs, and emerging routes to market.
- Translate insights into concrete recommendations for channel sales, marketing, and program teams.
- Identify emerging partner opportunities and help refine program and GTM focus areas.
Key Qualifications
- Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Channel marketing, partner marketing, or GTM strategy experience strongly preferred. Direct experience marketing to or through distributors, resellers, and value-added resellers ideal.
- Channel Acumen: Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling.
- Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences — partners, customers, analysts, executives, and sellers.
- Collaboration: Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders.
- Customer- & Partner-Centric Mindset: Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives.
- Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems.
- Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies.
- Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s channel relevance and partner growth.
What We Offer You:
You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family.
- Group benefits program with health and dental coverage
- Telehealth Virtual Health Services
- Life Insurance
- Short & Long Term Disability
- Pre-partum, maternity, parental and medical leave
- Critical Illness Insurance
- Mental Health Wellness Program
- Wellness Incentive Program
- Retirement Savings Programs with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
- Employee Resource Groups
We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.
Be Passionate. Be Innovative. Be a Trender.
No sponsorship will be provided for work permit applications or renewals for this position now or in the future.
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Originally posted on