Program Manager, Branded Merchandise eCommerce Sales

About the position At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (not a technical or IT-focused program management role). We are looking for a strategic and results-driven Program Sales Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability. Responsibilities • Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors. • Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives. • Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives. • Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement. • Data Analysis : Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization. • Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge. • Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes. • Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives. • Team Leadership : Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals. • Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock • Other job duties and projects as assigned Requirements • Proven ability to sell solutions and strategies to multiple clients • Proven ability to influence clients towards mutually beneficial solutions • Solution oriented • Strong project management skills • Strong presentation skills • Ability to prioritize and manage multiple tasks/assignments, to meet deadlines • Highly organized and detail oriented • Understand and manage forecasting, budgets and P&L statements • Clear and effective communication skills with both internal and external stakeholders • Results focused – consistently achieves profitable sales goals • Ability to remain flexible and willing to change strategies as business needs dictate. • Bachelor’s degree in Business Administration, Marketing, or a related field. • Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment. • Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques. • Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics). • Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders. • Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies. • Detail-oriented and analytical mindset with strong problem-solving skills. Benefits • robust PTO; vacation, a paid volunteer day, holidays and summer Fridays • medical, dental, vision, life, and AD&D insurance • 401k • tuition reimbursement • mental health and financial wellness programs • professional development opportunities including tuition reimbursement Apply Now Apply Now