CrewBloom is scaling fast, and we’re looking for a growth-minded marketer to help us win the global war for talent. We don’t just want "applicants", we want to build a magnetic brand that attracts the most elite professionals across the globe.
As our Recruitment Marketing Specialist, you won’t be following a dusty corporate playbook. You’ll be the architect of our talent-facing brand. Your goal is simple but high-stakes: Aggressive Applicant Generation. You will experiment, iterate, and scale campaigns that make CrewBloom the only choice for niche Technical, Healthcare, and Executive talent.
WHAT YOU WILL DO
Lead Gen & Growth Hacking
- Design and launch creative multi-channel campaigns (LinkedIn, Meta, niche platforms, and other social media channels) to drive a massive surge of qualified applicants for Technical and Healthcare roles.
- Crack the code on hard-to-fill roles. Whether it’s a Specialized Surgeon or a Backend Engineer, you’ll find where they live online and convince them to join our ecosystem.
- Treat the candidate journey like a sales funnel. You’ll ruthlessly audit our "Apply" process to remove friction and boost conversion rates.
Brand Storytelling & Hype
- Own our Value Proposition. You’ll tell the world exactly why top-tier professionals should choose CrewBloom over a traditional 9-to-5.
- Rapidly produce "thumb-stopping" content, from LinkedIn posts to deep-dive newsletters—that positions CrewBloom as a thought leader in the global remote market.
- Keep our digital presence (Glassdoor, social media) spotless and exciting. You make sure the world knows we are a 5-star destination.
Data-Driven Iteration
- Use data to track ROI and double down on the channels that actually deliver results.
- Constantly monitor the Global Talent Market. You’ll stay two steps ahead of competitors by spotting trends in the Tech and Healthcare sectors before they go mainstream.
WHAT YOU NEED TO HAVE
- At least three (3) years of experience in Growth Marketing, Recruitment Marketing, or Talent Branding within a fast-scaled startup or high-volume agency.
- Proven track record of building talent pipelines for Technical (Software Engineering, IT), Healthcare, and specialized Executive roles.
- Experience navigating the global talent market (LATAM, SEA, EMEA, APAC). You understand localized motivators and how to attract talent across different time zones and cultures.
- You don’t just track "likes." You are proficient in tracking Cost-per-Candidate (CPC), Cost-per-Lead (CPL), and conversion rates from the first ad click to the final application.
- Deep hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, and SEO-driven job board optimization.
- Ability to write bold, "thumb-stopping" copy that cuts through the corporate noise and speaks directly to the values of high-level professionals.
- You can build and audit a candidate journey, identifying friction points that cause high-tier talent to drop off.
- Proficiency with Canva or similar tools to rapidly produce on-brand visual assets for social media and email campaigns.
- You are comfortable using Google Analytics or ATS data to prove what’s working and pivot away from what isn’t.
WHAT AN IDEAL CANDIDATE LOOKS LIKE
- The "Startup" Mindset: You are comfortable with ambiguity, move fast, and love the "build" phase more than the "maintenance" phase.
- Expert Sourcing Knowledge: You’ve successfully marketed to Global Technical and Healthcare talent and know exactly what makes those professionals click "Apply."
- Creative + Analytical: You can write a killer headline that grabs attention, then go into the backend to analyze the CPC and conversion data.
- A Master Communicator: You hate corporate-speak. You write for humans in a way that is bold, authentic, and persuasive.
Requirements
Minimum Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
- Primary Device:
- Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
- Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
- Peripherals and Workspace:
- A functioning webcam.
- A noise-canceling USB headset.
- A quiet, dedicated home office space.
- A smartphone for communication and verification purposes.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
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