Note: The job is a remote job and is open to candidates in USA. Blue Acorn iCi, an Infosys company, is a digital consultancy focused on delivering innovative solutions across customer experience, commerce, and data. They are seeking an experienced Adobe Target Technical Consultant to optimize digital experiences by leveraging Adobe Target and drive conversations surrounding Adobe Target solutions.
Responsibilities
- Leverage Adobe Target to optimize digital experiences and drive conversions
- Conduct website and app audits to identify opportunities for personalization and A/B testing
- Define clear objectives and success metrics for each campaign
- Implement Adobe Target tracking and configuration
- Create and manage audiences and segments based on customer behavior and attributes
- Develop and execute A/B tests, multivariate tests, and personalization campaigns
- Analyze campaign performance data to measure impact and identify areas for improvement
- Utilize Adobe Target's reporting and analytics capabilities to generate insights
- Possess strong understanding of Adobe Target and its core features (Activities, Audiences, Offers, etc.)
- Possess experience with web technologies (HTML, CSS, JavaScript)
- Possess knowledge of data collection methods (tags, APIs)
- Possess experience with data analysis tools (Adobe Analytics)
Skills
- Leverage Adobe Target to optimize digital experiences and drive conversions
- Conduct website and app audits to identify opportunities for personalization and A/B testing
- Define clear objectives and success metrics for each campaign
- Implement Adobe Target tracking and configuration
- Create and manage audiences and segments based on customer behavior and attributes
- Develop and execute A/B tests, multivariate tests, and personalization campaigns
- Analyze campaign performance data to measure impact and identify areas for improvement
- Utilize Adobe Target's reporting and analytics capabilities to generate insights
- Possess strong understanding of Adobe Target and its core features (Activities, Audiences, Offers, etc.)
- Possess experience with web technologies (HTML, CSS, JavaScript)
- Possess knowledge of data collection methods (tags, APIs)
- Possess experience with data analysis tools (Adobe Analytics)
Benefits
- Medical, dental and vision insurance
- Life insurance
- Disability
- Paid time off
- 401(k)
Company Overview