Note: The job is a remote job and is open to candidates in USA. March of Dimes leads the fight for the health of all moms and babies. The Associate Director, Mission & Corporate Marketing supports the development and execution of integrated marketing strategies that advance the organization's mission programs, research priorities, advocacy initiatives, and corporate partnerships.
Responsibilities
- Lead development of integrated marketing plans for assigned mission programs, advocacy initiatives, research priorities, and corporate partnerships
- Recommend audience strategies, messaging approaches, content priorities, and channel tactics aligned with organizational goals
- Serve as the primary marketing lead for assigned initiatives, guiding projects from planning through execution and measurement
- Contribute to annual marketing planning, campaign calendars, and integrated communications strategies
- Identify opportunities to increase awareness, engagement, advocacy participation, and partner value through marketing initiatives
- Develop and implement integrated marketing campaigns across owned, earned, paid, partner, email, digital, social, and content channels
- Manage campaign timelines, deliverables, and activation plans to ensure successful execution
- Coordinate cross-functional teams to deliver marketing assets, content, toolkits, and promotional materials
- Ensure campaigns align with brand standards, audience insights, organizational priorities, and approved messaging frameworks
- Support launch planning and readiness for key organizational initiatives and campaign moments
- Serve as marketing lead for assigned corporate partnerships and mission-related sponsorship activations
- Develop activation plans that support both partner objectives and March of Dimes mission goals
- Collaborate with Corporate Engagement teams to identify opportunities for storytelling, audience engagement, thought leadership, stewardship, and visibility
- Manage fulfillment of marketing commitments while ensuring quality, consistency, and alignment with organizational priorities
- Contribute to partner stewardship materials, impact reports, and renewal planning efforts
- Partner with mission, research, and advocacy teams to translate complex healthcare, policy, and scientific information into compelling audience-centered communications
- Support development of messaging, content strategies, and marketing plans that advance organizational priorities
- Ensure assigned initiatives are integrated into broader organizational narratives and awareness efforts
- Serve as the primary marketing contact for assigned stakeholders, providing strategic counsel, project leadership, and marketing recommendations
- Facilitate alignment across departments to ensure coordinated execution and efficient use of organizational resources
- Identify and proactively address project risks, competing priorities, and implementation challenges
- Monitor campaign performance and evaluate results against established objectives
- Analyze audience engagement, channel performance, and campaign outcomes to identify opportunities for improvement
- Develop recommendations to optimize marketing effectiveness and audience impact
- Support development of internal reports, executive summaries, and partner-facing impact materials
- Develops campaign-level marketing strategies within established organizational priorities and brand standards
- Recommends and implements audience targeting, messaging, channel selection, and campaign optimization strategies for assigned initiatives
- Operates independently on assigned initiatives while collaborating closely with the Director on enterprise-level priorities
- Serves as the day-to-day decision maker for assigned marketing programs and partnership activations
- Escalates enterprise-level strategic, reputational, compliance, or organizational risks as appropriate
Skills
- 6–8 years of progressive experience in marketing, communications, integrated campaign management, or related fields
- Demonstrated experience developing and executing multi-channel marketing strategies and campaigns
- Experience managing complex projects and collaborating with diverse stakeholder groups
- Strong understanding of audience strategy, content development, channel planning, and campaign measurement
- Ability to translate complex subject matter into compelling, audience-centered marketing initiatives
- Exceptional project management, communication, and relationship-building skills
- Bachelor's degree required
- Healthcare, nonprofit, advocacy, or mission-driven marketing experience preferred
- Advanced degree preferred
Company Overview