Note: The job is a remote job and is open to candidates in USA. CookUnity is a pioneering platform connecting consumers with exceptional chefs, delivering millions of meals annually. The Smart Fridge Marketing Lead will drive the marketing engine for the Smart Fridge network, focusing on user acquisition, engagement, and performance measurement to significantly boost revenue.
Responsibilities
- Growing average monthly transactions per fridge
- Increasing average revenue per fridge per month
- Contributing to growing total Smart Fridge net revenue per month
- Improving user retention and reducing churn across the active fridge user base
- Building and maintaining a structured experiment log with measurable learnings that roll out across all fridges
- Ability to collaborate effectively with Account Managers, Product, and Operations teams
- App downloads and onboarding: Collaborate with the ads team and fridge launch team to drive new user sign-ups at every fridge location. Own the in-fridge and physical marketing materials that convert visitors into app users
- On-site activations: Organize on-site events with account managers and fridge location contacts to build buying behavior and generate new users at mature fridge locations
- Referral and word-of-mouth: Test referral mechanics specific to fridge locations — such as inviting a coworker for credit — to drive organic peer growth within offices and buildings
- Lifecycle marketing and notifications: Create and experiment with push notifications, app alerts, and email campaigns to drive purchase behavior and repeat usage. Maintain a running log of experiments and roll out winning iterations across all fridges
- Segmentation and cohort analysis: Build and maintain user segments — new users, lapsed users, power users, high-LTV — to ensure every communication is relevant and targeted rather than one-size-fits-all
- Churn and win-back campaigns: Design and run win-back campaigns for users who have not purchased in 14, 30, or 60 days. When product or ops issues are identified as a driver of churn, coordinate with those teams on timing and then own the marketing outreach that brings those users back once the experience has been improved
- In-fridge screen merchandising: Own the in-fridge screen real estate, including featured items, badges (new, popular, staff pick), and rotation cadence, to maximize visibility of high-margin and high-conversion items
- Menu and product announcements: Collaborate with the menu team to communicate changes, new items, and chef promotions in a way that drives excitement and purchase intent
- Promo and pricing calendar: Propose and manage the promotional calendar, including discount days, featured brand promotions, and seasonal campaigns, in collaboration with account managers
- Loyalty and personalization: Collaborate with the fridge product team to build automations around loyalty rewards, upsell opportunities, and personalized recommendations
- A/B testing framework: Own a structured experimentation process from hypothesis to test to measurement to decision. Document all learnings in a central location to build institutional knowledge over time
- Fridge performance reporting: Contribute to account managers' weekly fridge performance reports. Surface insights on what's working at the fridge level and flag underperforming locations
- Feedback loops: Collect qualitative feedback via NPS, post-purchase surveys, and in-app prompts. Share findings with product and ops teams to inform improvements, and use those signals to sharpen segmentation and win-back targeting on the marketing side
- Freelancer management: Lead the menu merchandising and optimization freelancer, ensuring all creative assets are on brand, on time, and optimized for conversion
Skills
- 3–6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role
- Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact
- Strong analytical instincts: comfortable pulling cohort data, building segments, and making decisions from metrics
- Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works
- Experience with CRM or marketing automation tools such as Braze, Klaviyo, Iterable, or similar
- Builder mindset: you are comfortable owning a program from scratch and figuring things out without a large team beneath you
- Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily basis
- Food, retail, or consumer app experience a plus, but not required
Benefits
- Health Insurance coverage
- Eligible for a bi-annual performance bonus
- 401k Plan
- Unlimited PTO
- 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
- Paid Family leave
- Compassionate Leave: 3-5 days each time the need arises
- A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
- Wellness perks: access to fitness subsidies to build a healthy lifestyle
- Personalized Spanish coach
Company Overview