Note: The job is a remote job and is open to candidates in USA. GAF is a leader in commercial roofing, dedicated to building a supportive team environment. The Commercial Go-to-Market Sales Analyst will analyze market data and develop leads for the sales team, focusing on building relationships with key stakeholders in the commercial construction industry.
Responsibilities
- Lead Identification, Research & Market Profiling
- Source and qualify high-potential leads in the beginning stages of the selling process by leveraging internal resources, third-party databases like Dodge, alongside specification platforms like MasterSpec and SpecLink, to identify and vet high-priority leads that correspond with manufacturing capabilities
- Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications
- Establish robust tracking mechanisms within construction publications to schedule and allocate major long-cycle projects to the field sales organization
- Monitor and report on essential pipeline health indicators, focusing on lead-to-opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales
- Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process
- Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early-stage construction documents
- Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met
- Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross-selling
- Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding
- Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference
- Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones
- Leverage historical data and market analytics to continually refine which company types, verticals, and decision-makers are most likely to specify and purchase our roofing systems
- Track market trends, competitor products, and emerging technologies to build actionable 'Battle Cards' that equip the inside and field teams to handle objections seamlessly
- Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients
- Help execute targeted GTM campaigns (e.g., specific vertical pushes, like healthcare or community associations) by aligning market data with sales scripting
Skills
- Bachelor's Degree
- Minimum 2+ years of experience in GTM Sales Analysis, Sales Operations, or Specification Sales within the commercial construction, roofing, or building materials industries
- Ability to travel: 5-10%
- Strong computer skills including Google Business Suite
- Proven experience utilizing commercial construction databases (Dodge, ConstructConnect), specification software (SpecLink, MasterSpec), and CRM platforms (Salesforce)
- Familiarity with architectural design processes, construction documents, and building science principles is highly preferred
- Exceptional verbal and written communication skills, with a proven track record of presenting technical information (such as AIA programs) to professional audiences
- A high degree of self-motivation and organizational skill is necessary to manage a multi-brand, multi-territory pipeline remotely
- Works under close or moderate supervision/coaching; needs guidance on more complex tasks
- Can solve routine problems using established procedures / guidelines
- More focused on well defined operational tasks
Benefits
- We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
- Our Family-Building benefits support the many different journeys to fertility and parenthood.
- Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
- Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
- Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
- We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.
- We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions.
Company Overview