Note: The job is a remote job and is open to candidates in USA. Just Energy is looking for a Digital Marketing Specialist to enhance their brand presence on Reddit while supporting SEO initiatives. The role focuses on community marketing and requires strong writing skills to foster engagement and trust within online communities.
Responsibilities
• Manage brands on the Reddit platform. Duties include but are not limited to:
• Manage the brand’s day-to-day presence on Reddit, including monitoring relevant subreddits, conversations, questions, and brand mentions. Write thoughtful Reddit comments and posts that align with community expectations
• Develop a Reddit content calendars for our sub-Reddits based on trending topics, seasonal opportunities, and community needs
• Track frequently asked questions, objections, complaints, and sentiment from Reddit discussions
• Escalate customer issues, reputation risks, misinformation, or sensitive conversations to the appropriate internal team
• Work with our legal, regulatory, and CARE teams to tailor all messaging
• Support reputation management efforts by identifying conversations where the brand can clarify, educate, or provide helpful context
• Track Reddit performance metrics such as post engagement, comment engagement, referral traffic, sentiment, and meaningful brand interactions
• Support SEO content projects, such as content briefs, page updates, and blog optimization
• Optimize existing website content for clarity, search intent, internal linking, and on-page SEO best practices
• Conduct basic competitor and SERP research to understand how top-ranking pages are structured
• Help maintain content calendars and SEO project trackers
• Assist with reporting on organic traffic, rankings, engagement, and content performance
Skills
• 3+ years of experience in digital marketing, community management, SEO, content marketing, social media, or a related role
• Experience with reputation management, customer support, or brand monitoring
• Comfortable monitoring online conversations and identifying themes, risks, and opportunities
• Strong understanding of Reddit culture, subreddit etiquette, and community-driven platforms
• Strong research skills and ability to quickly understand customer questions, industry topics, and competitor positioning
• Organized, detail-oriented, and able to manage multiple conversations and projects at once
• WordPress CMS experience
• Excellent writing skills with the ability to sound natural, helpful, and human
• Basic understanding of SEO, including keywords, search intent, on-page optimization, internal linking, and content structure
• Comfortable working with Google and SEO tools, like Google Search Console, SEMrush, and Sheets/Excel
• Experience managing a brand account on Reddit or another community-first platform
• Experience writing blog content or educational resources
• Experience working in a regulated, competitive, or review-heavy industry
• Experience in data analytics and data-driven decision-making
Benefits
• This role is also eligible for an annual incentive plan based on company & personal performance.
Company Overview
• Just Energy specializes in electricity and natural gas commodities, energy efficiency solutions, and renewable energy options. It was founded in 1997, and is headquartered in Houston, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.justenergy.com.