Note: The job is a remote job and is open to candidates in USA. Embry-Riddle Aeronautical University is seeking a Digital Media Specialist to join their Digital Strategy team. This role focuses on creating high-quality multimedia content, particularly through video production and editing, to enhance the university's brand and enrollment marketing efforts.
Responsibilities
- Creating high-quality, social-first multimedia content to support the university’s brand and enrollment marketing efforts
- Capturing, editing and delivering compelling video content, including student stories, event coverage and day-to-day brand moments
- Using mobile and lightweight equipment as well as professional camera systems for content creation
- Demonstrating strong technical proficiency in video editing tools, such as Adobe Premiere Pro
- Producing polished, professional edits optimized for platform-specific formats
- Creating content that aligns with platform best practices and audience behavior
- Developing multimedia assets that align with campaign goals and creative direction
- Executing video concepts and repurposing content across platforms
- Ensuring all deliverables meet brand standards and best practices
- Applying performance insights and platform knowledge to refine content
- Staying current on trends, tools and emerging formats
- Managing multiple projects and delivering high-quality content
Skills
- Bachelor's degree in Digital Media, Communications, Film, Marketing or a related field
- 3-5 years of related work experience in creative design, marketing, video editing or other applicable role
- Strong proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro or similar), with the ability to produce polished, professional edits optimized for social platforms
- Demonstrated ability to capture and create high-quality, social-first video content using mobile and lightweight equipment (e.g., iPhone, DJI or similar tools)
- Strong understanding of social media video formats, including short-form and long-form content, particularly for YouTube and TikTok
- Knowledge of platform best practices, including pacing, hooks, storytelling structure and audience engagement strategies
- Ability to translate creative concepts into engaging video content that aligns with brand standards and campaign goals
- Strong storytelling skills with an understanding of visual composition, timing and narrative flow
- Experience optimizing video content for performance, including titles, thumbnails, captions and formatting
- Ability to analyze content performance using platform analytics and apply insights to improve future content
- Working knowledge of accessibility standards for video content, including captions, on-screen text and visual clarity
- Strong attention to detail and ability to maintain consistency and quality across all content
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
- Ability to work independently, take direction and execute projects with minimal supervision
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