Note: The job is a remote job and is open to candidates in USA. Goodway Group is an independent and remote-first media and marketing services firm with a long history of innovation and award-winning performance. The Director of Business Strategy & Development will be responsible for winning new clients in the Consumer Brands and Retail sectors, focusing on driving revenue growth and building strategic relationships in the industry.
Responsibilities
- Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands
- Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities
- Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business
- Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes
- Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™
- Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments
- Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams
- Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media
- Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability
Skills
- Proven Sales Leadership: History of driving revenue through new business development
- Integrated Media Expertise: Able to talk to client pain points around integrating brand, demand, and national and retail media. Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization
- Commerce Media Expertise: Deep understanding of Consumer Brands and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies
- Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing
- Industry Network & Influence: Established network of decision-makers in Consumer Brands and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker
- Competitive Acumen: Ability to navigate complex, competitive sales cycles against competitive agencies
- Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway's solutions with client pain points
- Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale
Benefits
- Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media, and Consulting.
- Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content.
- Autonomy & Flexibility to drive your own success in a remote-first, high-growth company.
- Competitive compensation, benefits, and the opportunity to be part of a company that values outcome-driven innovation and collaboration.
Company Overview