Note: The job is a remote job and is open to candidates in USA. Temporal Technologies is an open source programming model company focused on simplifying code and improving developer experience. They are seeking a Director, Integrated Marketing Campaigns to lead their campaign strategy across various segments and ensure alignment with company goals, driving measurable pipeline through multi-channel programs.
Responsibilities
- Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ)
- Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions
- Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets
- Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message
- Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events
- Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets
- Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs
- Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies
- Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team
- Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts
- Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads
- Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps
- Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts
- Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness
- Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams
- Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning
- Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth
- Serve as the campaign quarterback across marketing — aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities
- Define and own campaign KPIs: MQL volume and quality, marketing-sourced and influenced pipeline, lead-to-opportunity conversion, and CAC by segment
- Build attribution models and reporting frameworks with Marketing Ops and RevOps; establish a culture of continuous experimentation to improve performance
Skills
- 10+ years in demand generation, integrated campaigns, or growth marketing at B2B SaaS or developer-facing technology companies, with 4+ years in a Director-level or above role with direct pipeline accountability
- Proven track record building and scaling global integrated campaign programs across enterprise, commercial, and international segments in a high-growth SaaS environment
- Deep full-funnel expertise, from top-of-funnel developer acquisition through mid-funnel nurture, ABM, and pipeline acceleration
- Strong analytical mindset with experience building attribution models, owning pipeline dashboards, and optimizing program mix
- Expertise in the modern B2B marketing stack: Marketo, Salesforce, Claude/ChatGPT, paid media, and marketing analytics tooling
- Strong people leader and cross-functional collaborator; self-directed and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment
- Experience marketing to technical audiences (developers, platform engineers, DevOps practitioners, engineering leaders); developer-tools or infrastructure background strongly preferred
- Hands-on ABM experience including 1:1/1:few motions, intent data activation, and account-level measurement; familiarity with PLG motions and self-serve conversion campaigns
- International campaign experience supporting pipeline generation in EMEA and/or APJ with regional field teams
Benefits
- Eligible to participate in Temporal's equity plan
- Unlimited PTO, 12 Holidays + 2 Floating Holidays
- 100% Premiums Coverage for Medical, Dental, and Vision
- AD&D, LT & ST Disability, and Life Insurance (Standard & Supplemental Available)
- Empower 401K Plan
- Additional Perks for Learning & Development, Lifestyle Spending, In-Home Office Setup, Professional Memberships, WFH Meals, Internet Stipend and more!
- Paid Time Off (PTO) and Benefits outside the United States vary by country, and are issued in partnership with Remote.com
- Perks to all international employees for learning & career development, a lifestyle spending account, in-home office setup (in addition to company-issued hardware), professional memberships, work-from-home meals, and access to the Calm app for mental wellness
- Occasional travel may be required for company events, team offsites, and other meaningful moments that bring us together
- $3,600 / Year Work from Home Meals
- $1,800 / Year Professional Enrichment (Career Development & Professional Memberships)
- $1,200 / Year Lifestyle Spending Account
- $1,000 / Year In-Home Office Setup (In addition to Temporal issued equipment - laptop, monitor, keyboard, mouse, trackpad, and extension power cable at no cost to you)
- $74 / Month Reimbursement for Internet
- Calm App Subscription for Mental Health & Wellness
Company Overview