Note: The job is a remote job and is open to candidates in USA. Red Ventures is a global portfolio of high-growth companies, and they are seeking a Director of Lifecycle Marketing to lead customer engagement and lifecycle marketing across the Allconnect Group. This role will own the vision and execution for attracting, converting, retaining, and growing customer relationships through data-driven CRM strategies.
Responsibilities
- Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities
- Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives
- Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth
- Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy
- Lead A/B and multivariate testing to optimize campaign performance and validate decision-making
- Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue
- Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration
- Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing
Skills
- 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
- Proven track record of driving measurable business results through CRM strategies and execution at scale
- Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development
- Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms
- Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies
- Demonstrated ability to partner across functions to align marketing with revenue impact
- Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy
- Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously
- Excellent communication skills, with the ability to translate data and insights into actionable strategies
- Bonus points if experience with Iterable
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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