Note: The job is a remote job and is open to candidates in USA. Circ is a company focused on sustainable materials and innovative recycling technology. The Director, Marketing will lead the brand, marketing, communications, and product marketing efforts to establish Circ as a leader in circular materials, driving awareness and commercial growth.
Responsibilities
- Provide leadership in brand, marketing, and communications strategy from ideation to execution in order to make Circ the 1st choice in circular materials
- Develop company-level brand and marketing strategies that support Circ’s business objectives, commercial growth, fundraising milestones, and category leadership
- Build brand awareness and drive commercial engagement through impactful campaigns
- Shape clear, compelling narratives around Circ’s technology, material benefits, sustainability value proposition, and role in the future of circular textiles
- Develop integrated communications strategies across PR, digital, social media, events, executive visibility, partner announcements, thought leadership, and owned channels
- Develop the product marketing strategy in alignment with business objectives and through collaboration with stakeholders across business development, product, technology, manufacturing, and commercial teams
- Plan and execute marketing campaigns for product launches, key messaging moments, strategic partnerships, industry events, brand activations, and company announcements
- Build a suite of marketing collateral, sales enablement materials, pitch decks, case studies, product messaging, customer presentations, website content, and communications assets
- Support demand-building initiatives that increase awareness, preference, and adoption of Circ’s materials across the global textile value chain
- Conduct market research, white space analysis, competitive analysis, and opportunity identification to inform Circ’s positioning, category strategy, product narratives, and commercial priorities
- Identify, develop, and support strategic brand partnerships, collaborations, and market-facing moments that increase Circ’s visibility and credibility
- Partner with global and regional stakeholders to adapt messaging, campaigns, and market development strategies for different audiences, geographies, and commercial priorities
- Stay ahead of the curve by continuously monitoring emerging circularity trends, textile innovation, branded materials, AI-enabled marketing tools, competitive activity, and broader market shifts
- Operate effectively in a fast-moving, resource-constrained environment, using creative and efficient approaches to deliver high-quality work with limited resources
- Effectively manage external agencies, contractors, and creative partners across brand, PR, communications, content, design, digital, social, events, and campaign execution
- Serve as a strong internal lead for agency work, including setting clear briefs, managing priorities, providing actionable feedback, and ensuring high-quality execution
- Use AI tools and emerging workflows where appropriate to improve speed, quality, research, content development, workflow efficiency, and marketing execution
- Manage multiple cross-functional priorities while maintaining high standards for quality, clarity, and brand consistency
- Support the growth of Circ’s marketing function by helping build processes, workflows, team capabilities, and standards for execution as the company scales
- Create clear roles, priorities, rhythms, and expectations for the marketing function and its partners
- Lead, coach, and develop small internal team, agency partners, and contractors to deliver excellent work
- Foster a culture of creativity, accountability, speed, commercial orientation, and continuous learning
- Partner effectively with senior leadership and cross-functional teams to ensure marketing is tightly connected to company strategy
Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 8+ years of marketing experience within high-growth, category-defining, branded materials, B2B, B2B2C, or consumer-facing businesses
- Proven experience leading brand, marketing, communications, product marketing, and go-to-market strategies that drive business growth and market adoption
- Experience launching, scaling, or repositioning brands, products, categories, ingredient brands, or commercial offerings
- Strong ability to translate complex technical, sustainability, or industry concepts into compelling narratives, campaigns, and commercial messaging
- Experience conducting market research, competitive analysis, market development, and positioning initiatives
- Experience managing agencies, contractors, and external partners while delivering high-quality marketing programs and creative output
- Strong business acumen, communication, and stakeholder management skills, with the ability to influence customers, partners, media, and senior leadership
- Scrappy, adaptable, and comfortable balancing strategic thinking with hands-on execution in a fast-paced environment
- MBA preferred
- Experience within fashion, textiles, specialty materials, sustainability, circularity, branded materials, or related industries preferred
- Experience leveraging AI tools to improve research, content development, and workflow efficiency is a plus
Company Overview