Note: The job is a remote job and is open to candidates in USA. Data Axle is seeking a Director of Brand Marketing to lead and evolve their brand identity and content strategy. This role focuses on building brand equity, driving audience growth, and ensuring a consistent brand voice across all channels.
Responsibilities
- Define and steward the overall brand strategy, visual identity, tone of voice, and messaging architecture across all touchpoints
- Own the enterprise strategy for AI visibility and Answer Engine Optimization (AEO), ensuring the Data Axle brand, content, and digital experiences are optimized for discovery, authority, and representation across AI-powered search and answer platforms
- Ensure brand consistency across digital, social, events, campaigns, and partner co-marketing
- Develop and maintain brand guidelines used by internal teams and external partners
- Translate business objectives into compelling brand narratives that resonate with target audiences
- Own the content strategy roadmap, including thought leadership, blog, video, email and campaign content around brand awareness
- Lead and develop the content team to produce high-quality, on-brand content at scale
- Build editorial calendars aligned with product launches, campaigns, and key market moments
- Define content KPIs and continuously optimize based on performance data
- Manage external content resources including contractors and agencies to extend production capacity
- Build and manage an influencer marketing program from strategy through execution, including identification, contracting, briefing, and performance measurement
- Develop tiered influencer relationships — from nano/micro to macro and executive-level thought leaders
- Partner with demand generation and social teams to amplify influencer content across owned and paid channels
- Identify co-marketing and brand partnership opportunities that drive audience growth and brand credibility
- Oversee organic social media strategy and execution across LinkedIn and emerging platforms
- Manage social execution resources to maintain consistent cadence and quality across all channels
- Drive community engagement strategies that build audience loyalty and brand advocacy
- Monitor brand sentiment, social listening, and competitive positioning
- Partner with Demand Generation, Product Marketing, Sales, and the existing AR/PR function to align brand efforts with go-to-market strategies
- Manage agency and contractor relationships, including scope, budget, and performance
- Report on brand health metrics, content performance, and influencer ROI to senior leadership
- Perform other miscellaneous duties as assigned by management
Skills
- Experience in leading brand strategy and identity development
- Proven track record in content strategy and editorial management
- Experience in influencer marketing program development and execution
- Strong understanding of social media strategy and community engagement
- Ability to translate business objectives into compelling brand narratives
- Experience managing agency and contractor relationships
- Strong analytical skills to report on brand health metrics and content performance
- Ability to collaborate cross-functionally with teams such as Demand Generation, Product Marketing, and Sales
Company Overview
Company H1B Sponsorship