Note: The job is a remote job and is open to candidates in USA. CertainPath is helping transform the future of the home services industry. The Director of Business Development will own the full sales cycle, focusing on new member acquisition through consultative selling and relationship building with small and mid-sized business owners.
Responsibilities
- Manage the entire sales process from prospecting through signed agreement
- Generate new business through outbound prospecting, targeted outreach, and follow-up on qualified leads
- Conduct discovery conversations to understand business challenges, goals, and opportunities
- Deliver engaging virtual presentations that connect CertainPath’s value proposition to each prospect’s needs
- Present ROI-driven recommendations and guide prospects through the decision-making process
- Maintain consistent follow-up and drive opportunities to close
- Build relationships with independent business owners across HVAC, plumbing, electrical, and roofing industries
- Consistently achieve monthly sales targets by adding new members to the CertainPath community
- Maintain a strong pipeline of qualified opportunities
- Leverage Salesforce and sales tools to manage activity, forecasting, and performance
- Take a consultative approach to selling by asking strong questions, listening actively, and identifying opportunities for impact
- Develop expertise in the challenges facing home services contractors
- Clearly communicate how CertainPath helps businesses improve operations, profitability, leadership, and growth
- Build credibility with entrepreneurs and business owners making significant investments in their companies
- Partner with Business Development Representatives, Marketing, and Member Success teams to create a seamless experience
- Share insights on market trends, prospect feedback, and opportunities to improve the sales process
- Participate in ongoing coaching, training, and sales development
Skills
- 5+ years of successful B2B sales experience
- Proven track record meeting or exceeding sales goals in a quota-carrying role
- Experience managing a full sales cycle from prospecting to close
- Experience selling SaaS, memberships, consulting, business services, or other value-based solutions
- Experience selling to small business owners or entrepreneurs
- Strong ability to build pipeline through outbound activity and relationship development
- Experience delivering virtual sales presentations, demos, or consultations
- Strong communication, questioning, and storytelling skills
- Ability to sell value, ROI, and business outcomes—not just features
- CRM experience (Salesforce preferred)
- Training in consultative sales methodologies (Sandler, Challenger, SPIN, etc.)
Company Overview