Note: The job is a remote job and is open to candidates in USA. Vacatia is a company focused on vacation ownership and hospitality marketing. They are seeking a strategic and results-driven Director of Lead Marketing to lead their show, event, and off-property marketing efforts across all regions, driving lead generation, package sales, and revenue growth. This role involves setting the vision for Lead Marketing, overseeing a team, partnering with executive leadership, and expanding the marketing footprint while delivering measurable impact to the sales pipeline.
Responsibilities
- Develop and execute a comprehensive lead marketing strategy aligned with revenue goals
- Drive performance across leads, package sales, and revenue targets
- Establish and maintain high standards for event execution and brand representation
- Lead, coach, and develop a team of managers across production, training, operations, and administration
- Foster accountability, performance, and continuous improvement across geographically dispersed teams
- Analyze marketing and event performance to optimize ROI and cost-per-tour metrics
- Monitor and report on key performance indicators to executive leadership
- Identify and develop new partnerships, venues, and market opportunities
- Support strategic expansion initiatives and staffing models
- Oversee training, onboarding, and execution standards across all markets
- Ensure compliance with company policies and employment regulations
- Approve compensation structures and incentive programs for field teams
Skills
- 7+ years of experience in field marketing, event marketing, or lead generation
- 3+ years in a senior leadership role managing managers and cross-functional teams
- Strong background in driving performance across multiple markets
- Analytical mindset with a track record of using data to drive decisions
- Exceptional leadership, communication, and stakeholder management skills
- Proficiency in Microsoft Office and CRM/reporting tools
- Highly organized and adaptable in a fast-paced environment
- Valid driver's license required
- Experience in vacation ownership, timeshare, or hospitality marketing
Benefits
- Flexible work arrangements (remote, hybrid, or on-site based on business needs)
Company Overview