Note: The job is a remote job and is open to candidates in USA. Metro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. The Director of Lifecycle Marketing owns the patient lifecycle end-to-end, focusing on preventing dropoff and accelerating the path to treatment, while managing and developing the Lifecycle Marketing Manager.
Responsibilities
- Own the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivation
- Identify dropoff points across digital and offline touchpoints (email, SMS, front desk, in-clinic, direct mail) and prioritize the highest-leverage interventions at each stage
- Translate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that drive measurable outcomes
- Champion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content generation, and agentic automation for QA, deliverability monitoring, and anomaly detection
- Partner with Ops on NPS and reputation-focused automations (review requests, survey triggers, detractor routing)
- Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructure
- Manage and develop the Lifecycle Marketing Manager
- Own patient lifecycle communications and behavior within HubSpot, partnering closely with tech and data on architecture, data hygiene, integrations, and governance
- Define the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channels
- Partner with Tech and Data on integrations between HubSpot and adjacent systems (Luma, EMR, RCM platforms, intake tools)
- Define and own the lifecycle KPI framework, with particular focus on consult attendance, treatment completion, and patient reactivation
- Establish the testing framework for the function, including A/B and incremental holdout testing to measure causal lift in addition to topline metrics
- Design, instrument, and analyze experiments that distinguish lifecycle-driven impact from baseline behavior
- Build dashboards and reporting cadences that provide a shared view of lifecycle performance and incrementality
- Own governance for all patient and marketing communication—channel strategy, contact frequency, message hierarchy, suppression rules, and brand voice
- Own sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flows
- Establish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messaging
- Ensure all communications meet HIPAA, TCPA, CAN-SPAM, and state-level healthcare marketing requirements; partner with Legal/Compliance on consent management, data handling, and audit readiness
- Stay current on healthcare marketing regulations and platform policy changes (Apple MPP, Google deliverability shifts, SMS carrier rules, etc.)
Skills
- 6–8 years of lifecycle marketing experience managing complex lifecycle journeys
- Proven track record of partnering with RCM, intake/sales, and operations functions
- Strong command of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivation
- Proven experience building structured testing and experimentation frameworks (A/B and incremental holdout) to measure causal lift
- Technical fluency across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, carrier filtering, and IP/domain reputation management
- Demonstrated fluency in CRM tools
- Highly analytical; fluent in Excel/Google Sheets and/or BI tools (Looker, Tableau, etc.)
- Working knowledge of HIPAA and healthcare marketing compliance
- Proven track record of leveraging HIPAA-compliant AI as a force multiplier, predictive scoring, personalization, content generation/optimization, and agentic QA/ops automation
- Hands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logic
- Excellent communication skills; able to influence senior cross-functional leaders
- Comfortable operating in a fast-paced, growth-oriented environment with high performance expectations
- Healthcare industry experience ideal; multi-location consumer healthcare, dental, or specialty care strongly preferred
- HubSpot experience a plus
- Familiarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a point of view on where to invest as the channel matures
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