Note: The job is a remote job and is open to candidates in USA. Mursion is an award-winning upskilling platform that enhances communication and leadership skills through multimodal AI and human simulations. The Director of Marketing will be responsible for defining and articulating the company's unique position in a competitive market, leading marketing strategies, and driving demand generation efforts.
Responsibilities
- Sales Enablement — top priority
- Equip the sales team to demonstrate the product and close: pitch materials, demo narratives, messaging frameworks, and competitive battlecards
- Partner closely with the head of Sales so messaging maps to real buyer needs, market dynamics, and our positioning
- Work with Sales and RevOps to support pipeline generation and funnel visibility
- Own product positioning and messaging that cuts through the noise and clearly differentiates us from generative-AI competitors
- Focus product marketing on driving adoption and expansion within our existing customer base
- Partner with Product on launches, customer communications, enablement materials, and adoption campaigns
- Keep a working pulse on the competitive landscape to inform Sales, Product, and leadership
- Generate high-quality leads within our target ICP through multi-channel campaigns across email, SEO/AEO, organic social, and virtual events
- Build a multimedia content library, case studies, customer stories, demos, and visual assets that proves our value
- Strengthen our brand voice and thought leadership, including a more personality-led presence on channels like LinkedIn where we see room to grow
- Own a disciplined, data-driven dashboard that gives leadership clear funnel visibility and performance reporting
- Use HubSpot and our marketing stack to run campaigns, segment audiences, and track performance. (Our data infrastructure is supported by a dedicated internal technical resource, you'll be operating the system, not rebuilding it.)
- Oversee website messaging and optimization so it stays aligned with our positioning
- Own the marketing budget and make sharp prioritization calls about where to invest
- Maintain marketing KPIs and a regular reporting cadence to executive leadership
- Manage agency and contractor relationships to extend the team's capacity
- Support executive and strategic-planning communications as needed
Skills
- A proven B2B marketer, 10+ years, ideally in SaaS or technology, though we care more about range, judgment, and results than a specific number
- An exceptional writer and storyteller who can independently build a deck and craft a narrative that lands
- Strong product-marketing instincts paired with the ability to execute hands-on across demand generation and enablement
- Fluency in marketing funnels and metrics, and comfort being measured on lead quality and pipeline
- Strong analytical skills and the ability to use data to inform decisions and communicate results
- Credibility with senior stakeholders, the confidence to partner with and influence leaders across the business, especially Sales
- A builder's temperament, someone who thrives on autonomy and accountability, takes ownership, sees initiatives through
- Strong project management and prioritization skills, with the ability to manage multiple initiatives simultaneously
- Experience doing more with less in a lean, resource-constrained environment. Experience managing agencies, contractors, and external partners
- Comfort with HubSpot and modern, AI-powered marketing tools
- Bonus: experience marketing to enterprise and/or healthcare buyers, or a background in L&D, HR-tech, or EdTech
Benefits
- Competitive Salary, bonus eligibility and equity
- Flexible PTO
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Parental Leave
- Short Term & Long Term Disability
- Work From Home
Company Overview