Note: The job is a remote job and is open to candidates in USA. Scott's Add-ins is a small, self-funded, and profitable company based in the US, seeking a Director of Marketing to drive customer acquisition through innovative marketing strategies. The role involves creating and implementing marketing programs, understanding customer needs in the financial software space, and leveraging AI for improved efficiency.
Responsibilities
- Drive a significant increase in new customers through marketing efforts
- Creating and implementing programs to drive new signups in the 3rd party ecosystem space for Xero and QuickBooks
- Understanding the jobs CFOs, fractional CFOs, accounting managers, and professional accountants are trying to get done, in the context of financial and adjacent reporting using Xero and QuickBooks
- Identifying how the above targets make decisions for products like Scott’s Add-in
- Creating and implementing marketing programs that generate new subscriptions
- Development of measurement and tracking to analyze degree of success of each program implemented
- Monitor, derive insights, and make recommendations to improve trial to paid
- Demonstrate use of AI to leverage marketing efforts, resulting in efficiency gains
- Top notch verbal and written communication skills
- Work independently, from a remote location of your choosing
- Thrive in an environment where independence, accountability, and goal attainment are valued
- Ability to accept honest and direct feedback on performance
Skills
- Previous experience creating and implementing programs to drive new signups in the 3rd party ecosystem space for Xero and QuickBooks
- Thorough understanding of the 'jobs' CFOs, fractional CFOs, accounting managers, and professional accountants are trying to get done, in the context of financial and adjacent reporting using Xero and QuickBooks
- Demonstrated success in identifying how the above targets make decisions for products like Scott's Add-in
- Demonstrable success creating and implementing marketing programs that generate new subscriptions
- Development of measurement and tracking to analyze degree of success of each program implemented
- Monitor, derive insights, and make recommendations to improve trial to paid
- Demonstrate use of AI to leverage marketing efforts, resulting in efficiency gains
- Top notch verbal and written communication skills
- Work independently, from a remote location of your choosing
- Thrive in an environment where independence, accountability, and goal attainment are valued
- Ability to accept honest and direct feedback on performance
Company Overview