Note: The job is a remote job and is open to candidates in USA. SolarWinds is a people-first company focused on enriching the lives of those they serve. They are seeking a Director of Marketing to lead their marketing strategy and drive outcomes for the ITSM business, focusing on demand generation, go-to-market strategies, and team leadership.
Responsibilities
- Own marketing’s contribution to pipeline, sales opportunities, and closed-won revenue
- Build predictable demand generation programs that drive efficient pipeline growth and CAC
- Drive acquisition and expansion revenue across new business, cross-sell, and upsell motions
- Partner with Sales to improve conversion rates, funnel velocity, and win rates
- Own end-to-end GTM strategy including positioning, messaging, and product launches
- Define ICPs, segmentation, and personas across SMB and Enterprise markets
- Develop pricing, packaging, and promotion strategies aligned to growth goals
- Expand into new markets and verticals through targeted channel strategies
- Design and optimize the end-to-end funnel from lead capture through closed-won and expansion
- Establish lead qualification and segmentation frameworks to improve pipeline quality
- Partner with Sales and RevOps to ensure effective handoff, attribution, and accountability
- Implement lifecycle marketing to improve conversion, retention, and LTV
- Define and track key performance metrics (pipeline, conversion, CAC, LTV, ROI)
- Build reporting frameworks and forecasts for pipeline contribution
- Lead performance reviews and ongoing optimization
- Communicate results and insights to executive leadership and board stakeholders
- Own and optimize the marketing tech stack (CRM, automation, analytics)
- Use data and segmentation to improve targeting and campaign performance
- Ensure data integrity and attribution accuracy in partnership with RevOps
- Hire, develop, and scale a high-performing marketing team
- Establish a culture of accountability and continuous improvement
- Align team priorities to business outcomes and growth objectives
Skills
- 10+ years of B2B marketing experience, including at least one Director-level (or equivalent) leadership role
- Proven ownership of revenue-impacting marketing strategy at the product line or business unit level
- Experience operating in a SaaS or hybrid SaaS + on-prem environment
- Demonstrated track record of driving measurable outcomes (e.g., pipeline generation, revenue growth, conversion rates, CAC efficiency)
- Experience leading and managing marketing teams, including hiring, developing, and scaling talent
- Bachelor's degree in a relevant field or equivalent practical experience
Company Overview
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