Note: The job is a remote job and is open to candidates in USA. OPSWAT is a global leader in IT, OT, and ICS critical infrastructure cybersecurity, seeking a Director of Marketing to own demand generation for their MetaDefender® platform solutions. The role involves building integrated campaigns to produce qualified leads and contribute to revenue attribution across demand creation and capture programs.
Responsibilities
- Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology
- Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets
- Build programs that generate net-new interest from buyers who aren’t actively in-market yet
- This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline
- Build nurture tracks and retargeting sequences tied to buyer stage and solution fit
- Campaigns must move prospects through the funnel, not just generate impressions
- Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment
- Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs
- Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision
- Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning
- Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight
Skills
- 10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
- Proven track record across both demand creation and demand capture. You've built pipeline from cold, not just harvested in-market intent
- Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
- Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don't need to build the dashboards, but you need to know what the numbers mean
- HubSpot and CRM fluency required
- Cybersecurity industry experience is a strong plus
- Familiarity with 6sense or similar ABM platforms
Benefits
- Direct ownership of GTM demand programs for high-priority OPSWAT solution areas
- Full access to a modern, AI-forward tech stack and the autonomy to run experiments
- Executive visibility into pipeline performance and campaign impact
- The chance to do demand gen that matters. OPSWAT’s customers protect critical infrastructure that the world depends on
Company Overview