Note: The job is a remote job and is open to candidates in USA. Wireless Logic is a global leader in IoT connectivity, and they are seeking a Director of Marketing for North America. This role involves leading the marketing strategy for multiple brands, driving pipeline growth, and establishing Wireless Logic as a recognized authority in the US market.
Responsibilities
- Own the primary commercial success metric for marketing in the region: total qualified pipeline value generated across all brands
- Set and maintain clear pipeline, growth marketing and brand marketing targets in collaboration with the SVP, North America, brand MDs, and sales leadership
- Ensure marketing activity across all brands is focused on commercial outcomes, with clear attribution, reporting, and accountability
- Act as the primary marketing voice in regional commercial reviews and leadership discussions
- Own and manage a discretionary regional marketing budget, separate from and in addition to each brand's own marketing budget
- Deploy this investment against the highest-impact opportunities across the portfolio, whether that is co-investment in a specific brand campaign, a cross-brand initiative, market-level brand building or a specific ICP or vertical
- Make investment decisions based on commercial rigor: expected pipeline contribution, ICP alignment, and market opportunity
- Manage agency, vendor and partner relationships as required to support regional initiatives
- Lead the development of a coherent brand strategy for North America, working collaboratively with each brand's marketing function, the SVP, North America, and the Group Brand and Communications team
- Define and drive the positioning of Wireless Logic as the group brand of authority in the US, including its presence in analyst rankings, third-party review platforms, industry publications, and LLM discovery environments
- Oversee the introduction of the 'a Wireless Logic Company' brand architecture across the portfolio, ensuring it strengthens rather than disrupts each brand's existing market identity
- Ensure consistent, differentiated messaging across the portfolio that reflects each brand's ICP while reinforcing the credibility of the group
- Lead employer brand positioning for the region in collaboration with HR and the wider group
- Maintain a clear view of marketing activity, priorities, and performance across all brands in the region
- Identify opportunities for cross-brand coordination, shared investment, joint campaigns, or aligned ICP targeting, and drive these where they create commercial value
- Ensure that the introduction any additional brands into the portfolio (most likely through M&A) is supported by a clear integration plan from a GTM and brand perspective
- Provide the Group Marketing team with regular, structured insight into the US market: competitive dynamics, ICP shifts, channel developments, and emerging opportunities
- Provide dotted-line leadership to the marketing managers within each brand in the region, with hard-line accountability remaining with their respective brand MDs
- Set the strategic direction and priority framework within which those teams operate, and ensure they have the support, clarity, and tools they need to execute effectively
- Support the development of marketing capability across the regional team, sharing best practice, frameworks, and access to central resources
- Build strong, productive working relationships with each brand's commercial and sales leadership
- Provide strategic oversight of channel marketing activity in the region, including Webbing's channel programme (with VARs, MSPs, aggregators, service providers and distributors) and Blue Wireless's MSP relationships
- Ensure channel marketing activity is commercially aligned and well-coordinated with direct GTM initiatives
- Support the development of co-branded and partner-led campaigns where these represent a material pipeline opportunity
- Maintain a structured view of the competitive landscape in North America across each brand's primary markets
- Translate competitive and market intelligence into actionable positioning and messaging recommendations for the brands and the group
- Feed US market insight into the Group Product Marketing team's global competitive intelligence programme
- Work closely with the Group Heads of Brand, Growth, and Product Marketing to ensure global programmes are localised effectively for the North American market
- Provide the US market perspective into global analyst relations programmes (owned and managed by the Group Product Marketing team)
- Commission work from and brief into central specialist functions (SEO, demand generation, performance marketing, content) where these can accelerate regional outcomes
- Participate in global marketing leadership forums and contribute to the evolution of the group's overall marketing model
Skills
- 10 or more years of senior marketing leadership, with a strong track record in enterprise B2B technology, connectivity, telecom, IoT, or SaaS environments
- Proven success driving pipeline and revenue growth through marketing, with clear commercial accountability
- Experience operating across multiple brands, business units, or GTM motions simultaneously
- Demonstrable ability to lead through influence in a matrixed organisation, building followership and alignment without direct authority
- Experience managing and deploying marketing budgets with commercial rigor and clear ROI orientation
- Established network and credibility in the US enterprise technology or (ideally) the connectivity market
- Experience with or strong understanding of AI-driven buyer discovery, LLM visibility, and modern B2B digital marketing
- Commercially grounded: you think about marketing in terms of pipeline and revenue, not just awareness and activity
- Strategic and decisive: able to set clear priorities across a complex portfolio and hold the line on what matters most
- Strong influencer and communicator: confident presenting to and challenging senior leadership, and credible with sales and commercial teams
- Brand literate: understands how brand authority, third-party credibility, and digital presence drive enterprise consideration, especially in an AI-mediated discovery environment
- Collaborative by instinct: works effectively across functions, geographies, and reporting lines to get the best outcome
- Resilient and adaptable: comfortable with ambiguity, pace, and the complexity of a multi-brand, PE-backed environment
Benefits
- Full training, ongoing support, and the tools to help you thrive and grow in your role.
- Hybrid working approach to give more flexibility on where and how we work.
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