Note: The job is a remote job and is open to candidates in USA. Thea Pharma Inc. is the newly established US commercial organization of Laboratoires Théa, focusing on eye-care drugs. The Director of Marketing – Retina is responsible for leading the marketing strategy and execution for the retina portfolio, including the launch of the product CYKLX.
Responsibilities
- Launch Campaigns: Architect and execute the comprehensive global positioning, branding, and core messaging framework for CYKLX
- HCP & Consumer Omnichannel Tactics: Lead the creation of all healthcare professional (HCP) and consumer/patient launch tactics, including digital, print, point-of-care, and interactive educational materials
- Media Strategy: Develop and oversee a sophisticated, targeted media deployment strategy across programmatic digital display, medical journals, and search engine marketing (SEM)
- Thought Leader Liaison (TLL) Management: Direct and manage the TLL team to ensure compliant, high-impact field engagement with regional and national Key Opinion Leaders (KOLs)
- Speaker Bureau Creation: Establish, train, and maintain the official CYKLX Speaker Bureau, ensuring strict compliance, high-quality clinical delivery, and strategic geographic coverage
- Congress & Convention Strategy: Design and execute a commanding presence at major medical congresses (e.g., ASRS, AAO, Retina Society), overseeing scientific booth design, product theaters, and corporate sponsorship opportunities
- Market Research: Lead all primary and secondary market research initiatives to extract deep behavioral insights from retina specialists, patients, and practice managers
- Creative Agency Management: Identify, onboard, and manage the agency of record (AOR) and specialized digital/production vendors, ensuring projects are delivered on time, within budget, and on strategy
- Market Access Collaboration: Partner intimately with the Market Access team to proactively identify marketplace gaps, resource needs, and customized pull-through marketing tactics
- Payer & Reimbursement Alignment: Work closely with the Reimbursement team to create impactful value dossiers, co-pay assistance collateral, and hub marketing resources supporting buy-and-bill dynamics
- Private Equity (PE) Marketing Strategy: Formulate specific commercial marketing strategies tailored to corporate stakeholders at private equity-backed retina management platforms and large consolidated mega-practices
Skills
- Bachelor's degree required
- 8+ years of commercial marketing experience within the pharmaceutical, biotech, or medical device industries
- Minimum 3-5 years of dedicated experience in the Retina or Ophthalmology marketplace is strictly required
- Launch & Buy-and-Bill Track Record: Proven success launching an injectable or buy-and-bill biologic asset in a highly competitive specialist landscape
- Travel requirement: up to 35% including frequent visits to Waltham office for collaboration and visibility
- MBA or advanced scientific degree strongly preferred
Benefits
- Employer-paid medical, dental, and vision insurance
- A generous schedule of paid time off (PTO)
- Life and disability insurance
- Paid parental leave
- A competitive 401(k) company match
- Flexible and entrepreneurial work environment
- Inclusive culture
Company Overview