Note: The job is a remote job and is open to candidates in USA. Life360 is a company dedicated to keeping families connected through innovative mobile applications and services. They are seeking a Director of Sales for the Central region, responsible for leading a sales team, achieving revenue targets, and driving audience-based sales strategies in a growing market.
Responsibilities
- Lead, coach, and develop a team of sellers across the Central region, setting a high bar for performance, pipeline discipline, and client relationships, and creating a culture people want to be part of
- Own regional revenue targets and be accountable for team-wide pipeline health, forecast accuracy, and attainment across agency holding companies and brand-direct accounts
- Drive audience-based and data-driven sales conversations, translating Life360’s first-party behavioral data into compelling proposals tied to client measurement goals
- Sell across the full Life360 Ads product suite: managed direct, programmatic/PMP, CTV, video (native video, vertical video, in-stream), and audience extension
- Partner with the Platform team to grow programmatic revenue and deepen DSP and trading desk relationships in your region
- Bring a measurement-first mindset to every pitch, connecting Life360’s audience signals to outcomes clients care about (brand lift, foot traffic, conversion, incrementality)
- Develop and execute regional account plans with your sellers, maintaining pipeline hygiene and forecast accuracy in Salesforce
- Collaborate cross-functionally with Marketing, Product, and Ad Operations to bring new solutions to market and close complex deals
- Represent Life360 Ads at industry events, conferences, and client meetings as a face of the brand in your market
Skills
- 12+ years of digital media sales experience, with at least 6 years in a sales management or team lead role
- Deep fluency in audience-based selling. You know how to position first-party data, contextual targeting, and behavioral signals to sophisticated media buyers
- Strong CTV and video sales experience. You understand the buying landscape, the measurement ecosystem (iSpot, Nielsen ONE, VideoAmp), and how to navigate both upfront and scatter conversations
- Programmatic proficiency. You're comfortable selling PMPs and curated audiences and know how to work a trading desk relationship
- Measurement literacy across brand lift, MMM integration, incrementality testing, and attribution methodology. You don't need to be the expert, but you need to be able to lead the conversation
- Client and agency direct selling experience, including existing relationships at holding companies (IPG, Omnicom, Publicis, WPP, Dentsu) and independent agencies in the Central market
- A track record of hitting quota and building teams that hit quota
- Excellent communication and presentation skills
- Proficiency in Salesforce for pipeline management, forecasting, and reporting
- Bachelor's degree or equivalent
Benefits
- Competitive pay and benefits.
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
- 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
- Employee Assistance Program (EAP) for mental wellness.
- Flexible PTO and 12 company wide days off throughout the year.
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs.
- Equipment, tools, and reimbursement support for a productive remote environment.
- Free Life360 Platinum Membership for your preferred circle.
- Free Tile Products
Company Overview
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