Note: The job is a remote job and is open to candidates in USA. Teva Pharmaceuticals is a leading innovative biopharmaceutical company dedicated to addressing patients’ needs. The Director UZEDY Marketing - HCP Promotion is responsible for creating and driving marketing strategy in the US, focusing on healthcare provider promotion and collaborating with various teams to ensure strategic alignment.
Responsibilities
- Drive brand strategy development, tactical planning and execution of HCP marketing initiatives in alignment with the overarching Schizophrenia portfolio strategy
- Lead and develop a team of HCP marketers and medical education professionals
- Lead the optimization / re-launch of new indication
- Own financial management for the brand, including forecasting, budget management, management of agency spend, and setting up measurement of results
- Create core HCP messaging and creative in partnership with agency of record and media agencies while ensuring alignment with brand strategy
- Deliver impactful hospital promotion and operations programs, including HIFT/samples
- Lead HCP promotion, market research, messaging, and targeting strategy
- Ensure effective, targeted HCP media plans via routine monitoring and analyzing return on spend
- Manage promotional efforts
- Collaborate with cross-functional teams in HCP & customer experience marketing, Sales, Sales Ops, Training and Market Access to ensure strategic alignment and solid direction
- Lead and participate in sales and marketing planning meetings
- Proactively identify obstacles to brand growth and works collaboratively to resolve them
- Manage budgets and timelines to achieve defined targets
- Partner with Customer Insight group to refine market research plans and establishing standardized, aligned performance metrics and ROI analytics
Skills
- Bachelor's degree required
- Minimum of 10 Years of pharmaceutical experience
- Strong interpersonal, communication, and influencing skills and ability
- Proven business acumen demonstrated through analysis, problem-solving and success measures
- Demonstrated ability to manage external agencies and vendors
- Master's degree preferred
- Strong experience in psychiatry and mental health disorders (preferably schizophrenia)
- Prior experience with people management in marketing and with HCP marketing budgets
- Experience in translating customer insights into impactful business strategies and plans
Benefits
- Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
- Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
- Paid Time Off including vacation, sick/safe time, caretaker time, and holiday.
- Company paid Life and Disability insurance.
- Employee Assistance Program
- Employee Stock Purchase Plan
- Tuition Assistance
- Flexible Spending Accounts
- Health Savings Account
- Life Style Spending Account
- Volunteer Time Off
- Paid Parental Leave, if eligible
- Family Building Benefits
- Virtual Physical Therapy
- Accident, Critical Illness and Hospital Indemnity Insurances
- Identity Theft Protection
- Legal Plan
- Voluntary Life Insurance and Long Term Disability and more.
- The total compensation may also include restricted stock units and discretionary awards, depending on the position offered.
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