Note: The job is a remote job and is open to candidates in USA. EPM Scientific is seeking a Freelance Social Media Strategist with direct experience in supporting regulated prescription pharmaceutical brands. The role involves developing and executing social media strategies, working closely with various teams to enhance social programs for Rx brands.
Responsibilities
- Develop social media strategies aligned to brand, business, and engagement KPIs
- Assess competitive social landscapes and translate insights into channel strategies, content pillars, and measurement frameworks
- Advise on social channel setup, verification, governance, and launch planning for Rx brands
- Build MLR-ready workflows, including review processes, fair balance requirements, AE/PQC escalation, and comment moderation
- Develop reporting frameworks using native social analytics and GA4
- Support the development of social governance, workflows, escalation procedures, and archiving processes
- Recommend AI-assisted approaches for social listening, content tagging, and reporting within regulatory and privacy requirements
Skills
- 5+ years' experience in Social Media Strategy
- Direct experience supporting prescription pharmaceutical, biologic, or regulated healthcare brands
- Experience launching or managing Rx brand social channels across LinkedIn, Meta, Instagram, YouTube, or similar platforms
- Strong understanding of FDA/OPDP requirements, fair balance, MLR review processes, and AE/PQC escalation
- Excellent stakeholder management, communication, and presentation skills
- Hands-on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar
- Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation - you're doing this already, not learning it on the job
- Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders
- Strong writing, documentation, and client-facing presentation skills
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