Note: The job is a remote job and is open to candidates in USA. Bazaarvoice is a company focused on creating smart shopping experiences by connecting brands and retailers with consumers. They are seeking a Global Account-Based Marketing (ABM) Manager to develop and execute global digital ABM strategies, ensuring alignment with sales priorities and optimizing engagement within priority accounts.
Responsibilities
- Co-develop holistic ABM strategy with Field Marketing and Sales, grounded in priority accounts and buying groups, regional GTM moments (events, deal acceleration, expansion)
- Own digital ABM strategy - which digital ABM plays to run, when, and why, based on sales reality
- Manage ABM budget, ensuring optimal ROI across regions, segments, programs
- Build, measure, and manage multi-channel digital ABM programs (including account-based paid media, web personalization, and direct mail orchestration) to drive engagement within priority accounts
- Develop sales plays and outreach sequences that mirror digital engagement, ensuring a seamless hand-off between marketing signals and sales action
- Partner with Global Campaigns to align ABM plays to global narratives
- Partner with Customer Marketing on strategic expansion and advocacy moments
- Provide clear timelines, audience readiness, and play recommendations
- Participate in regional planning and account reviews as a partner
- Translate intent data into actionable Sales Alerts and playbooks
- Work in lock-step with inside sales to connect digital engagement to human follow-up
- Partner with content and design teams to brief and adapt high-intent assets for specific account segments and buying stages
- Own global ABM insights and performance, including account and buying group engagement, pipeline influence and acceleration
- Share insights regularly with Field, Campaigns, and Customer teams
- Continuously optimize based on performance and feedback
Skills
- 5–8+ years in B2B marketing, ABM, or demand roles (SaaS preferred)
- Proven experience running account-based digital programs
- Experience with marketing tech stack (6sense/Demandbase, Marketo/Hubspot, Goldcast, Salesforce, Sendoso, Tableau)
- Experience with 1:few and 1:many ABM frameworks
- Strong partnership history with Field Marketing and Sales
- Experience navigating international data privacy regulations (GDPR, CCPA) in the context of digital targeting
- Experience working across regions and time zones
- Excellent communication and stakeholder management skills
Company Overview