Note: The job is a remote job and is open to candidates in USA. ACE Money Transfer is a UK-based multinational company providing online remittance services across 29 countries. They are seeking a data-driven Growth Acquisition Specialist to support global growth initiatives, focusing on customer acquisition, analytics, and optimizing growth strategies.
Responsibilities
- Support the Global Growth Manager in driving data-backed initiatives to improve acquisition efficiency and channel performance
- Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates
- Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns
- Identify high-performing acquisition sources and recommend optimization strategies
- Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities
- Build meaningful customer cohorts and behavioural segments using transactional and engagement data
- Identify early churn indicators and provide insights for personalized engagement strategies
- Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints
- Document experiment hypotheses, results, and insights in a structured knowledge repository
- Capture learnings from campaigns and product usage to identify optimization opportunities
- Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV
- Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns
- Prepare insight reports and performance summaries for leadership
- Support planning, segmentation, and execution of retention, win-back, and engagement campaigns
- Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution
- Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives
- Support PLG(product-led growth) efforts by analyzing product usage patterns and adoption metrics
- Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience
Skills
- Minimum Graduation with relevant experience
- Strong analytical skills with proficiency in Excel
- Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics
- Familiarity with A/B testing and experimentation frameworks
- Strong communication and cross-functional collaboration skills
- Curious mindset with strong problem-solving ability and eagerness to learn
- Preferred experience with fintech/payments, CRM platforms, Firebase/Google Analytics, and segmentation tools
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