Note: The job is a remote job and is open to candidates in USA. Dapper Labs is a pioneer in the digital collectibles space, known for products like CryptoKitties and NBA Top Shot. They are seeking a Growth Lead for Disney Pinnacle to transform fandom into collecting through strategic storytelling and innovative economic design for digital pins.
Responsibilities
- Write the story each drop tells — which characters, what moment, why now, and the creative brief that flows from it. You're the narrative strategist; the creative team owns the art
- Design the economy that makes the story true — pack tiers, rarity and scarcity design, mint counts, pricing, sequencing, timing. If the rare thing isn't genuinely rare, the story doesn't hold
- Run the growth-experiment portfolio — every bet written down with a hypothesis, a cost, and what would prove it wrong. You build repeatable systems, not one-off wins, and you track everything
- Make the case in writing — to our leadership and our partners. Written argument is how anything ships here
- Drive each campaign through the calendar — owned channels and lifecycle, from pre-drop hype to drop day to the post-drop push into trading, where people stay
- Your first days, you make something already in flight measurably better. Your first couple of weeks, you ship something of your own — a lifecycle campaign or a small activation. Your first month, you run the back half of a major drop already in motion and ship a smaller campaign end to end yourself. By month three you've taken a drop from concept to launch on the fast path — story, economy, and campaign yours end to end. The flagship you design from scratch lands the quarter after: the best work with brands this size is planned months ahead and built to a high bar
Skills
- Story fused with game design
- Exceptional writing
- Extreme AI-nativeness
- Deep Disney, fandom, or collectibles fluency
- LiveOps or drop-calendar experience
- Experiment rigor
Benefits
- Meaningful equity
- Comprehensive health coverage
- Flexible time off
- A remote-first setup
- Paid work trial: design a real Disney Pinnacle drop, take blunt feedback, and revise it. We pay senior rates for your time.
Company Overview
Company H1B Sponsorship