Note: The job is a remote job and is open to candidates in USA. Aline is transforming how senior living communities connect with residents, families, and care teams through their integrated technology platform. They are seeking a Head of Commercial Operations & Enablement to lead cross-functional efforts across Sales, Marketing, and Customer Success, ensuring data integrity and operational efficiency to drive revenue outcomes.
Responsibilities
- Own the GTM data model — ensuring consistent definitions, clean data, and a single source of truth across Sales, Marketing, and Customer Success
- Design and maintain dashboards and reporting that give GTM leadership real-time visibility into pipeline, conversion, retention, expansion, and team performance
- Partner with Finance to align on revenue reporting and forecast methodology
- Establish and enforce data hygiene standards across all GTM systems, with accountability frameworks to sustain them
- Own the GTM tech stack — including CRM (Salesforce), marketing automation, customer success platforms, and any adjacent tooling
- Evaluate, implement, and optimize tools that improve team efficiency and data quality
- Serve as the primary liaison between GTM and IT/Engineering for system integrations and enhancements
- Ensure tooling decisions support the full customer bowtie — from first inquiry through long-term retention
- Define, document, and continuously improve core GTM processes — lead management, pipeline governance, handoff protocols, renewal workflows, and more
- Build the operating infrastructure that allows GTM teams to scale without adding proportional headcount
- Identify friction points across the customer journey and lead cross-functional efforts to resolve them
- Own deactivation processes — ensuring customer offboarding is handled with precision, proper documentation, and minimal revenue leakage
- Build and lead the enablement function for all GTM teams — Sales, Customer Success, Implementations, and Contact Center
- Develop onboarding programs, ongoing training, and role-specific playbooks that accelerate ramp and improve consistency
- Partner with Product and Marketing to ensure field teams are equipped to communicate new features, positioning changes, and competitive updates effectively
- Create a feedback loop between the field and Product/Marketing so customer and prospect insights inform roadmap and messaging
- Design the reporting cadence that powers weekly, monthly, and quarterly GTM leadership reviews
- Build and maintain the commitment log and accountability infrastructure for the GTM leadership team
- Provide the CCO and GTM leaders with the data and analysis needed to make confident, timely decisions
- Create board and executive-ready reporting on GTM performance across the full customer bowtie
- Own the end-to-end deactivation process for churned or offboarding customers
- Ensure all deactivations are executed accurately, on time, and with proper documentation
- Partner with CS, Finance, and Legal to minimize risk and protect data integrity through the offboarding process
- Identify patterns in deactivation data that surface retention risk signals for the broader CS team
Skills
- 7–12 years of progressive experience in Revenue Operations, Sales Operations, or GTM Enablement within a B2B SaaS environment
- Proven track record of building or significantly scaling an operations or enablement function
- Strong analytical skills — comfortable building models, interpreting data, and translating analysis into actionable recommendations
- Exceptional process design instincts — you see inefficiency and immediately start designing the fix
- Clear, confident communicator who can present data and recommendations to a CCO, CFO, or board audience
- Collaborative by nature — this role succeeds through influence, not authority
- High ownership mentality — you don't wait to be asked, you identify what needs to happen and make it happen
- Ability to hold multiple workstreams simultaneously without losing precision on any of them
- Experience owning a GTM tech stack including Salesforce CRM; familiarity with marketing automation (HubSpot or Marketo), customer success platforms, and intent data tools (6sense, Demandbase) is strongly preferred
- Experience in a PE-backed or high-growth environment preferred
- Senior living, healthcare technology, or vertical SaaS experience a plus but not require
Company Overview