Note: The job is a remote job and is open to candidates in USA. Sequencing is a company focused on consumer genomics and preventative health, and they are seeking a Head of Marketing to drive scalable customer acquisition and revenue growth. This leader will develop and execute an integrated growth strategy while building and leading a high-performing marketing team.
Responsibilities
- Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability
- Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand
- Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels
- Improve CAC, payback period, and contribution margin through structured experimentation
- Design and run A/B tests across creative, targeting, landing pages, and funnel flows
- Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value
- Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn
- Define and evolve the core value proposition and messaging architecture for the subscription offering
- Ensure alignment between acquisition messaging, product experience, and lifecycle communications
- Advance Sequencing.com’s brand toward category authority in personalized genomics while supporting performance goals
- Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization
- Implement scalable growth processes and infrastructure that enable rapid testing and learning
- Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on
Skills
- 10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categories
- Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin
- Deep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economics
- Strong background in lifecycle and subscription optimization, including onboarding, retention, and churn reduction
- Experience evolving brand positioning while scaling performance channels in competitive markets
- Hands-on expertise designing and running structured experimentation and A/B testing across the funnel
- Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative
- Experience implementing marketing systems and processes in a fast-growing startup environment
Company Overview