Note: The job is a remote job and is open to candidates in USA. Veriff is the trust infrastructure platform for the world’s most innovative companies, and they are seeking a Head of Product Marketing to lead their marketing efforts. This role involves owning the messaging architecture, enabling sales, and driving go-to-market strategies for key segments, all aimed at enhancing the company's growth and market position.
Responsibilities
- Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels
- Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers
- Ensure consistency across sales conversations, content, and market-facing communications
- Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing
- Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity
- Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling
- Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field
- Drive adoption through training, onboarding, and tight feedback loops
- Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics
- Translate insights into clear, actionable guidance for Sales and updates to positioning
- Stay ahead of category shifts across identity, fraud, and trust infrastructure
- Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers
- Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation
- Ensure vertical strategies are activated consistently across campaigns, content, and sales motions
- Own GTM for product launches and major releases from positioning through market activation
- Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness
- Define success metrics and feed learnings back into future launches and product strategy
Skills
- 10+ years in product marketing within B2B SaaS, including leadership experience
- Deep expertise in positioning and messaging. You've built it from the ground up and validated it in market
- A track record of sales enablement that drove measurable impact on deals and revenue
- Experience building competitive intelligence programs that influence strategy and sales behavior
- Strong vertical or segment GTM experience
- Exceptional writing and communication skills with a high bar for quality
- Proven ability to operate as a true partner to Sales and Product
- Experience in identity, security, fintech, or related space is a plus
Benefits
- Flexibility to work from home
- Stock options that ensure your share in our success
- Extra recharge days on top of your annual vacation
- Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
- Learning and Development and Health and Sports budget that you are free to tailor to your own needs
- Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary
Company Overview