Note: The job is a remote job and is open to candidates in USA. The Block is a leading research and news brand in the digital asset space, founded in 2018. The Head of Social Media will oversee the company's social media strategy and presence, enhancing brand visibility and audience engagement across various platforms.
Responsibilities
- Developing and executing a comprehensive, platform-specific social media strategy aligned with The Block's overall business objectives
- Leading a team of social media specialists to create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging
- Monitoring audience interactions, responding to comments, and fostering community engagement to build loyalty among readers, industry professionals, and enthusiasts
- Planning and implementing social media campaigns, including budget management, ad creation, and optimization, to amplify reach and drive targeted traffic to The Block's website
- Collaborating with editorial, multimedia, and sales teams to integrate social media efforts with content production, partnered content, and reputation management
- Analyzing performance data to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content
- Staying abreast of platform algorithms, emerging trends, and best practices in social media for news and media organizations, particularly in fast-paced sectors
Skills
- Candidates must have the legal right to work in the country where they reside or where this role is based without sponsorship
Benefits
- Remote work flexibility
- Paid time off (local holiday policies respected)
- Health and wellness benefits (varies by location)
- Flexible PTO
Company Overview