Note: The job is a remote job and is open to candidates in USA. Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish. They are seeking an Integrated Marketing Manager to lead the strategy and execution of multi-channel B2B campaigns across two hospitality technology brands, focusing on demand generation and campaign performance.
Responsibilities
- Plan, execute, and optimize integrated B2B marketing campaigns across channels including paid media, email, webinars, and events
- Own end-to-end campaign management—from brief development and messaging alignment to launch, follow-up, and performance analysis
- Drive demand generation by increasing lead volume, improving lead quality, and contributing to pipeline growth
- Partner closely with Sales to align campaigns with outreach strategies and ensure timely, effective lead follow-up
- Manage and support event marketing efforts, including field events, trade shows, and hosted experiences
- Collaborate with Product Marketing to translate value propositions into compelling campaign messaging and assets
- Coordinate with external agencies and internal shared services (e.g., design, paid media, marketing ops) to deliver campaigns on time and on budget
- Track, analyze, and report on campaign performance, using insights to continuously improve results
- Support marketing operations workflows, including campaign setup, lead routing, and CRM hygiene
- Ensure consistent execution across both brands while tailoring campaigns to their respective audiences and market segments
Skills
- Proven ability to plan and execute multi-channel B2B marketing campaigns that drive measurable results
- Strong demand generation mindset with a focus on pipeline impact, lead quality, and conversion
- Experience managing events (in-person and virtual) as part of integrated campaign strategies
- Analytical and data-driven, with the ability to track performance, generate insights, and optimize campaigns
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Solid understanding of paid media, email marketing, and SDR/BDR alignment within a demand engine
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
- Highly collaborative, with experience working cross-functionally across Sales, Product Marketing, and external partners
- Excellent written and verbal communication skills, with the ability to translate strategy into clear, compelling messaging
- Detail-oriented with strong operational discipline and follow-through
- Comfortable in a fast-paced, growth-oriented environment with evolving priorities
- 4–5+ years of experience in B2B marketing, demand generation, or campaign management
- Demonstrated experience executing multi-channel marketing campaigns (email, paid media, webinars, and/or events)
- Experience working with Sales Development teams and supporting lead generation or pipeline goals
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Experience tracking and reporting on campaign performance using data to inform decisions
- Excellent communication and collaboration skills, with the ability to work cross-functionally
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Company Overview