Note: The job is a remote job and is open to candidates in USA. Career Renew is recruiting for a Lifecycle / Retention Manager (Braze) - Crypto for a client that is a leading app in the decentralized finance space. The role involves owning the Braze platform for lifecycle messaging and managing retention strategies to enhance user engagement.
Responsibilities
• Own all lifecycle messaging in Braze (email, push, in-app, inbox)
• Build and maintain automated onboarding, retention, and win-back flows
• Create dynamic segmentation and triggered journeys
• Set up and monitor promotions and targeted incentives
• Run A/B tests and weekly lifecycle experiments
• Track activation → retention → reactivation KPIs and report learnings
Skills
• 5+ years in Lifecycle / CRM / Retention for a consumer app
• Hands-on proficiency in Braze (canvas, segmentation, etc.)
• Experience moving metrics, not just sending messages
• Strong short-form copy instincts (mobile-first)
• Comfort using data to inform decisions
• Crypto / trading / sportsbook / DFS experience
• Understanding of trader psychology, incentives, and habit loops
Benefits
• Equity opportunities
• 5% 401(k) Match
• Health benefits (75% premium coverage) + $150,000 in life insurance coverage
• $1,000 one time office set up stipend
• Flexible PTO
Company Overview
• Career Renew aims to transform the job search process by making it easier for candidates It was founded in 2022, and is headquartered in Bucharest, RO, with a workforce of 2-10 employees. Its website is https://www.career-renew.com.
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