Note: The job is a remote job and is open to candidates in USA. Medscape is a company under WebMD that specializes in delivering medical and healthcare professional audiences through events. The Live Events Strategy Analyst will focus on audience analysis, event placement, and collaboration with various teams to enhance event strategies and performance.
Responsibilities
- Conduct audience analysis using prescribing trends, specialty data, geography, and practice type
- Build segmented target lists (HCPs, hospitals, community practices, IDNs)
- Identify high-value regions and clinical hotspots for event placement
- Evaluate competitor presence, market saturation, and opportunity gaps
- Support sales with data-driven recommendations for event formats, locations, and audience mix
- Forecast potential attendance using historical data, specialty density, and engagement benchmarks
- Analyze local healthcare ecosystems to recommend partnered venues (hospitals, cancer centers, specialty groups)
- Partner with PM/AE teams to validate feasibility and alignment with client KPIs
- Research and score potential partnered venues (hospitals, professional societies, academic centers)
- Map local networks to identify optimal event footprint
- Measure engagement performance vs. benchmarks and client KPIs
- Assess venue performance and recommend future location strategy
- Identify trends in clinician behavior, attendance patterns, and educational demand
- Deliver executive summaries with actionable insights for continuous improvement
- Support Sales, PM, and AE teams with data insights to improve accuracy of pre-sale commitments
- Inform marketing on audience needs, segmentation intelligence, and targeting refinements
- Collaborate with event operations and client services to ensure data alignment from planning through reporting
- Partner with hospital/venue relations teams to enhance local engagement strategies
Skills
- Proficiency in CRM, marketing analytics tools, data visualization platforms (Tableau/Power BI), and segmentation systems
- Strong understanding of HCP databases, NPI taxonomy, and healthcare market dynamics
- Ability to translate data insights into clear recommendations for client-facing teams
- Comfortable working in fast-paced environments with multiple concurrent events
Company Overview
Company H1B Sponsorship