Note: The job is a remote job and is open to candidates in USA. TRUA Senior Living Locators is one of the fastest-growing senior living placement franchise systems in the United States. They are seeking a detail-oriented Local SEO Specialist to help increase online visibility for multiple franchise territories, focusing on improving local search rankings and organic lead generation.
Responsibilities
- Optimize Google Business Profiles for multiple franchise locations
- Perform local keyword research for each territory
- Publish SEO-optimized blog articles and location pages
- Build and manage local citations
- Audit and improve on-page SEO
- Optimize title tags, meta descriptions, headings, and internal linking
- Monitor Google Search Console and Google Analytics
- Track keyword rankings and recommend improvements
- Identify local backlink opportunities
- Assist with review generation strategies
- Create weekly Google Business Profile posts
- Use AI tools such as ChatGPT to improve productivity while maintaining high-quality content
- Provide a simple monthly SEO performance report
Skills
- Minimum 3 years of Local SEO experience
- Experience optimizing Google Business Profiles
- Experience with WordPress or similar CMS
- Strong understanding of on-page SEO
- Experience with Google Search Console
- Experience with Google Analytics 4
- Excellent written English
- Highly organized and detail-oriented
- Experience working with franchise or multi-location businesses
- Experience using BrightLocal, Local Falcon, Ahrefs, or SEMrush
- Familiarity with schema markup
- Basic HTML knowledge
- Experience with citation management
- Knowledge of AI-assisted content creation
Benefits
- Long-term position
- Flexible schedule
- Opportunity to grow with a rapidly expanding national franchise
Company Overview