Note: The job is a remote job and is open to candidates in USA. Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. They are seeking a Manager - Media Strategy & Planning to support the development and execution of media investment strategies for their Sports Betting product, ensuring integration with brand and performance objectives.
Responsibilities
- Support the end-to-end media activation strategy for all brand marketing campaigns for our Sports Betting product alongside the Senior Director
- Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes
- Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization
- Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements
- Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts
- Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy
- Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads
- Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 6-10 years of progressive experience in media strategy, with a strong background in the sports betting or real money gaming industry
- Deep experience across brand and performance media, with a proven ability to balance both effectively
- Experience partnering closely with Creative, Analytics, and Integrated Marketing teams, with a deep understanding of performance marketing and brand storytelling
- Deep passion for sports and gaming culture, with a finely tuned understanding of sports betting audiences and how to communicate effectively with them
- Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact
- MBA a plus
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
Company Overview