Note: The job is a remote job and is open to candidates in USA. Azul is a company focused on integrating AI into marketing operations, and they are seeking a Marketing AI Specialist to enhance productivity through AI-enabled workflows. The role involves designing AI agents, automating workflows, and supporting the marketing team in leveraging AI technology.
Responsibilities
- Design, build, and maintain custom AI agents and agentic workflows (using Claude, OpenAI GPTs, and similar platforms) to assist specific marketing roles — from field marketing and content creators to digital marketing and marketing operations. You will iterate continuously based on team feedback
- Use tools like Zapier, MCP connectors, and LLM integrations to connect AI capabilities into our existing martech stack (Marketo, Salesforce, 6sense, and more), replacing manual processes with intelligent, automated systems
- Own the development and ongoing maintenance of Model Context Protocol (MCP) connectors across marketing applications, ensuring reliable integrations and optimized query performance for each connector
- Build and maintain a centralized library of high-performing, standardized prompts, skills, and “brand voice” frameworks to ensure AI output consistency across the team. Establish guardrails and governance standards for how the team interacts with AI tools
- Deliver a steady cadence of milestones from marketing’s AI-first backlog, balancing strategic longer-term projects with tactical short-term priorities. You move fast and ship frequently
- Lead enablement efforts and host regular office hours to support the marketing team with onboarding to new tools, troubleshooting, and answering questions. You build alongside the team, not just for them
- Act as the team’s internal AI authority — sharing what’s working, what’s not, and what’s coming. Foster a culture of continuous AI learning and improvement across all marketing disciplines
- Stay on the pulse of the marketing AI landscape. Vet new tools and vendors to ensure the team stays ahead of the curve while maintaining data security and integration standards
- Explore and implement Retrieval-Augmented Generation (RAG) customization where applicable to enhance the relevance and accuracy of AI outputs. (Nice to have.)
Skills
- 1+ year of experience in AI, marketing operations, marketing technology, or a related field (full time roles or internships)
- Strong hands-on experience building and scaling with LLMs — Claude, GPT, Gemini, or similar — in production or near-production environments
- A portfolio of 'Builds' — show us the agents and/or automated workflows you've already deployed
- Experience with Model Context Protocols (MCPs) and a solid working knowledge of how to connect LLMs to martech systems
- Proven ability to build and deploy automated workflows using tools like Zapier, n8n, or similar integration platforms
- Strong communicator who can translate complex AI capabilities into practical, everyday value for non-technical marketing stakeholders
- Solid understanding of marketing principles and fluency across MarTech ecosystems (CRM, MAP, ABM, analytics)
- Driven, results-oriented mindset with a track record of delivering in fast-moving, ambiguous environments
- Background in management information systems (MIS) or a marketing or business major with a second degree and/or minor in computer science, data engineering, or software development preferred
- Experience with multi-modal AI (image generation, video, audio synthesis) is a plus
- RAG Customization: Explore and implement Retrieval-Augmented Generation (RAG) customization where applicable to enhance the relevance and accuracy of AI outputs. (Nice to have.)
Benefits
- Comprehensive compensation and healthcare packages
- Referral Program
- Work-life balance, remote-first, paid time off, company shutdown, holidays
Company Overview