Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking a Marketing Growth Specialist to own marketing analytics, reporting, and insights for a location-based entertainment and experiential destination. The role involves partnering with cross-functional teams to ensure data-driven decisions and scalable reporting while conducting analyses to measure marketing impact on business outcomes.
Responsibilities
- Manage and maintain the marketing metrics scorecard for weekly cross-functional and executive/leadership meetings
- Define and monitor marketing KPIs, including attribution and funnel metrics, to articulate the overall impact of marketing on sales
- Work with DSE to automate marketing channel reporting and ensure data accuracy
- Write and maintain Google Sheet formulas; QA and troubleshoot reporting issues
- Add or modify metrics to marketing reporting tools as needed, pulling raw data across diverse data sources like Google Sheets, APIs, and internal data systems
- Serve as the primary point of contact for DSE on the marketing data, reporting, and analytics roadmap, including prioritization and requirements gathering
- Contribute to the Marketing Reporting meeting, serving as a forum to align on roadmap items and track progress w/ DSE
- Conduct ad hoc analysis to answer marketing and business questions across multiple channels and within channels
- Analyze how marketing activity influences ticket sales and other business outcomes, incorporating feedback from stakeholders and leadership
- Lead thought partnership with internal teams and external media agency on understanding marketing impact, trends, and performance drivers
- Partner with Finance & Strategy and external media agency to help determine marketing targets aligned with overall sales goals
- Partner with Web, CRM, and cross-functional teams and external media agency to ensure marketing data and reporting needs are being met
- Write requirement documents to support new reporting, dashboards, or analytics tools
- Partner with cross-functional teams on strategic ad hoc projects requiring marketing analysis and insights
- Partner w/ DSE to ensure marketing analytics tools and reporting processes are scalable and ready for evolving business needs
- Partner with external media agency on paid media dashboard design and evolution
Skills
- 5+ years of experience in marketing analytics, reporting, or data analysis
- Bachelor's degree in Marketing, Economics, or a related quantitative field (or equivalent experience)
- Expertise in marketing performance metrics, attribution, funnel analysis, and measurement frameworks to evaluate marketing impact on sales and revenue
- Strong analytical and problem-solving skills with the ability to translate data into strategic, actionable insights
- Experience partnering with data science or engineering teams to build scalable analytics solutions
- Experience working with a media agency and crafting dashboards
- Familiarity with marketing technology stacks (CRM, email, ad platforms) and advanced skills in Google Sheets/Excel; experience with data visualization tools such as Looker
- Experience working in ambiguous environments and building solutions from 0 ? 1
- Excellent communication skills and ability to collaborate with both technical and non-technical stakeholders
- Basic SQL or database querying skills preferred; experience with APIs and multiple data sources
- Exposure to statistical modeling, experimentation, or A/B testing
Company Overview