Note: The job is a remote job and is open to candidates in USA. Piedmont Global is a Strategic Globalization Organization that helps enterprises and government agencies operate across various languages and cultures. The Marketing Lead for Brand Units will own the full marketing motion for a subsidiary brand serving the Deaf and Hard of Hearing community, focusing on brand building, content production, and community engagement.
Responsibilities
- Define and document brand voice, visual direction, and messaging architecture in partnership with our brand design team
- Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes
- Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about
- Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio
- Maintain a quarterly content calendar tied to pipeline priorities, policy moments, and the community's calendar of advocacy events
- Produce blog content, white papers, case studies, social posts, and email newsletters
- Repurpose every major piece into derivative assets across channels: one webinar becomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager
- Make content accessible by default: captioned video, ASL overlay where appropriate, and plain-language summaries
- Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits
- Work with RevOps to configure engagement scoring so the sales team knows which contacts are warming up
- Monitor social engagement and route follow-up where it makes sense
- Run customer marketing programs: upsell sequences, retention touches, and win-back flows
- Own the event calendar across conferences, sponsorships, partner events, and advocacy moments
- Coordinate logistics, materials, and pre- and post-event marketing in partnership with the greater marketing team
- Identify speaking, sponsorship, and advocacy opportunities that match the brand and audience
- Build relationships with Deaf-led organizations and community partners that can amplify the brand's voice
- Build sales decks, capability statements, and one-pagers tailored to the brand's verticals
- Develop customer case studies that show how the brand solves the actual problems schools, hospitals, courts, and employers face
- Run upsell and cross-sell campaigns into the existing customer base
- Partner with sales to keep messaging tight, current, and aligned with what's working in the field
Skills
- 3-5 years of marketing experience, ideally with exposure to B2B and a healthy curiosity about what makes the buyer actually pay attention
- ASL fluency is required. Not 'I took a class once.' Conversational, professional fluency. You can interview a Deaf customer for a case study, represent the brand at a community event, and hold a working conversation with a Deaf colleague without needing an interpreter
- Demonstrated knowledge of the Deaf and Hard of Hearing community: its history, its tensions, its norms. You understand why 'people-first' language is debated, why audism is a live conversation, and why Deafness is a culture, not a disability category
- Ownership of at least one brand or channel from scratch (a social presence, a blog program, a newsletter, an event series). You know how to make something out of nothing
- A taste for design. You're not designing from scratch, the brand design team builds your templates, but you're the one populating them and you need to know the difference between good and good enough
- Specific examples of how you're using AI in your work today. We use Claude, HubSpot AI, and other tools daily, and we expect you to bring your own opinions on where they help and where they don't
- Strong writer. You can produce a white paper, a LinkedIn post, and a customer email in the same morning and have all three sound like the same brand
- Comfort with HubSpot, ClickUp, and modern marketing automation. You don't need to be the deepest expert in any one platform, but you need to be dangerous in all of them
- Clear, direct communication and comfort working independently in a remote environment. You ask for what you need, push back when you disagree, and own the outcome
- Available to work core hours in Eastern, Central, or Mountain time. You don't need to be based in the U.S., but your working day needs to overlap with one of those three time zones
- Strong understanding of SEO, AEO, and content optimization best practices
- Familiarity with design tools (e.g., Canva, Adobe Suite) and analytics platforms (e.g., Google Analytics, HubSpot reporting)
- Lived experience in the Deaf or Hard of Hearing community as a Deaf or hard-of-hearing person, CODA, or close family member
- Experience marketing accessibility, language-access, or healthcare-adjacent services
- Background in the language services, localization, or globalization space
Company Overview